APAC Regional Director, Performance & Biddable Media

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Publicis Groupe in Singapore is seeking an experienced Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across APAC. You will drive performance excellence, establish optimization frameworks, and ensure data-driven decision making across Search, Social, and Programmatic.

You will partner with analytics, operations, and platform teams to deliver scalable solutions, build regional capabilities, and foster continuous improvement across markets.

Qualifications

• 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
• Proven ability to manage multi-market performance strategy and execution at regional/global level.
• Strong understanding of activation processes, optimization frameworks, and measurement systems.

Responsibilities

• Define, communicate, and implement the APAC biddable and performance media vision in line with client priorities.
• Translate growth objectives into channel-specific strategies across Search, Social, and Programmatic.
• Oversee campaign activation quality, pacing, tagging, naming conventions, and reporting accuracy.
• Build partnerships with platform partners (Meta, Google, TikTok, etc.) to drive innovation and pilots.
• Lead cross-functional collaboration with regional hubs, local markets, and operations to ensure governance and efficiency.

Skills

Performance media leadership

APAC regional governance

Multi-market collaboration

Data-driven decision making

Job description

Publicis Groupe in Singapore is seeking an experienced Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across APAC. You will drive performance excellence, establish optimization frameworks, and ensure data-driven decision making across Search, Social, and Programmatic.

You will partner with analytics, operations, and platform teams to deliver scalable solutions, build regional capabilities, and foster continuous improvement across markets.