APAC Regional Performance & Biddable Media Director

Publicis Groupe ANZ

Singapore

On-site

SGD 200,000 - 320,000

Full time

5 days ago

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Job summary

Publicis Groupe ANZ is seeking an experienced Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across Asia Pacific. You will drive performance excellence, optimization frameworks, and scalable data-driven solutions while building regional capabilities and promoting continuous improvement.

The role requires leadership across markets, collaboration with analytics, operations, and platform partners, and a strong track record in biddable

Qualifications

10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
Proven success managing multi-market performance strategy and execution at regional/global level.
Strong understanding of activation processes, optimization frameworks, and measurement systems.

Responsibilities

Define the APAC biddable media vision and translate client growth objectives into channel-specific strategies.
Own regional performance media strategy, KPIs, and measurement principles across channels.
Oversee campaign activation quality and consistency across APAC markets with governance and training.
Build partnerships with platform partners to unlock innovation opportunities and best practices.