APAC Regional Director, Performance & Biddable Media

Publicis Groupe; Singapore; On-site; SGD 180,000 - 320,000; Full time

Job summary

Publicis Groupe in Singapore seeks an experienced Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across APAC. You will drive performance, optimization frameworks, and measurement standards while building regional capabilities.

Collaborate with client teams, analytics, and platform partners (Meta, Google, TikTok) to deliver scalable, data-driven solutions and foster continuous improvement across markets.

Qualifications

• 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
• Proven success managing multi-market performance strategy and execution at regional/global level.
• Deep understanding of activation processes, optimization frameworks, and measurement systems.
• Strong experience integrating data, analytics, and audience strategies into performance media execution.
• Excellent stakeholder management, communication, and leadership skills.
• Track record of driving innovation, capability building, and operational excellence at scale.

Responsibilities

• Define and implement the APAC biddable and performance media vision in alignment with client priorities.
• Translate clients' growth objectives into channel-specific performance strategies across Search, Social, and Programmatic.
• Guide and inform the commerce strategy to ensure client revenue generating KPIs are achieved.
• Support market teams ensuring best practices, innovation, and learnings are cascaded across markets.
• Own the regional performance media strategy - balancing efficiency, effectiveness, and brand growth.
• Define and embed optimization frameworks, performance KPIs, and measurement principles across all channels.
• Translate insights from dashboards, testing, and reporting into actionable recommendations.
• Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.
• Oversee quality, consistency, and effectiveness of all activation across APAC markets.
• Establish standards for campaign setup, pacing, tagging, naming conventions, and reporting.
• Ensure activation excellence through training, playbooks, and alignment across regional hubs and markets.
• Partner with APAC Operations to ensure workflows and governance frameworks are applied.
• Lead regional test-and-learn agendas and build partnerships with platform partners to unlock opportunities.
• Develop playbooks and best practices for consistency and knowledge sharing.
• Collaborate with local market teams to align performance ambition with governance and compliance.
• Build trusted relationships with senior stakeholders and represent performance in client discussions.
• Identify opportunities that drive growth, efficiency, and clarity on outcomes.
• Mentor and develop the biddable and performance community across APAC.

Skills

Performance media leadership

Multi-market leadership

Activation processes & measurement

Stakeholder management

Innovation & capability building

Operational excellence

Job description

Publicis Groupe in Singapore seeks an experienced Regional Performance & Biddable Media Director to lead a portfolio of luxury and premium brand clients across APAC. You will drive performance, optimization frameworks, and measurement standards while building regional capabilities.

Collaborate with client teams, analytics, and platform partners (Meta, Google, TikTok) to deliver scalable, data-driven solutions and foster continuous improvement across markets.