APAC Platforms & Discoverability Director

HILTON INTERNATIONAL ASIA PACIFIC PTE LTD; Singapore; Sur place; SGD 250 000 - 350 000; Plein temps

Résumé du poste

Hilton International Asia Pacific Pte Ltd is seeking a Director, Platforms and Discoverability for APACx to lead the strategy that grows Digital Direct performance through locally relevant platform experiences, localisation, and discoverability across Hilton’s owned channels. You will shape APAC customer journeys with multilingual content, AI-powered discovery and regionalisation strategies across web and app platforms.

Travel up to 15% may be required.

Qualifications

• 10+ years of professional experience, including at least 7 years leading discoverability, SEO, digital content or digital platform programmes across APAC.
• Extensive experience leading SEO, AEO and AI-powered discoverability strategies, with demonstrated success improving brand visibility across search engines and AI platforms.
• Technical and strategic understanding of search and AI-led discovery ecosystems, including content authority, structured content, technical SEO, evolving search behaviours and the factors that influence brand visibility across digital discovery environments.
• Demonstrated ability to use search trends, customer behaviour, discoverability performance and content insights to define strategy, identify growth opportunities and prioritise investment.
• Significant experience developing and executing multilingual content, discoverability and localisation strategies across web and app environments, including adapting global experiences to meet regional customer and market needs.
• Deep understanding of APAC customer behaviours, search trends, digital ecosystems and localisation requirements, with demonstrated success scaling digital experiences and discoverability strategies across multiple markets.
• Experience leveraging content management systems, SEO and AI-visibility technologies, analytics platforms, experimentation capabilities and digital experience tools to improve discoverability, content effectiveness and conversion outcomes.
• Strong commercial acumen, with demonstrated experience driving Digital Direct growth through discoverability, platform optimisation, localisation, content and customer experience initiatives.
• Strategic and entrepreneurial mindset, with the ability to anticipate changes in customer discovery, identify growth opportunities, define future‑state capabilities and mobilise stakeholders to deliver change.
• Experience building compelling business cases, securing investment and driving organisational alignment behind platform, discoverability and digital transformation initiatives.
• Exceptional stakeholder management, communication and influencing skills, with the ability to align regional and global teams behind platform, discoverability and customer experience priorities.
• Strong analytical capability, with the ability to translate discoverability, platform and commercial performance data into compelling narratives, strategic recommendations and actionable business insights.
• 5+ years leading high‑performing teams, specialist agencies and cross‑functional stakeholders within a complex matrix organisation.
• Global and cross‑culture experience within a matrix organisation.
• Flexibility to travel up to 15%, as required.

Responsabilités

• Define and lead Hilton's integrated Platforms and Discoverability strategy and roadmap for APACx, prioritising initiatives across Hilton.com, the Hilton Honors App, content, language and localisation that increase discoverability, reach and Digital Direct growth.
• Lead the evolution of Hilton's in-language and regional platform experiences, ensuring content, merchandising, localisation and customer journeys reflect the diverse needs, behaviours and expectations of APAC travellers and are optimised to drive consideration, conversion and Digital Direct performance.
• Use customer insights, local market trends and performance data to drive continuous optimisation through experimentation and regional pilots, scaling best practices across the region while informing enterprise platform and discoverability strategies.
• Champion APAC priorities with global Digital, Product, Content, SEO, Discoverability and Technology teams, influencing roadmaps and securing investment to ensure global platform capabilities support regional customer and business requirements.

Connaissances

Discoverability strategy

SEO

AI-powered discovery

Multilingual content

APAC market knowledge

Stakeholder management

Team leadership

Data-driven decisions

Content localisation

Analytics

Outils

CMS

SEO tools

AI-visibility technologies

Description du poste

Hilton International Asia Pacific Pte Ltd is seeking a Director, Platforms and Discoverability for APACx to lead the strategy that grows Digital Direct performance through locally relevant platform experiences, localisation, and discoverability across Hilton’s owned channels. You will shape APAC customer journeys with multilingual content, AI-powered discovery and regionalisation strategies across web and app platforms.

Travel up to 15% may be required.