Director, Platforms and Discoverability - Asia Pacific (APACx)

HILTON INTERNATIONAL ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 250,000 - 350,000; Full time

Job summary

Hilton International Asia Pacific Pte Ltd is seeking a Director, Platforms and Discoverability for APACx to lead the strategy that grows Digital Direct performance through locally relevant platform experiences, localisation, and discoverability across Hilton’s owned channels. You will shape APAC customer journeys with multilingual content, AI-powered discovery and regionalisation strategies across web and app platforms.

Travel up to 15% may be required.

Qualifications

• 10+ years of professional experience, including at least 7 years leading discoverability, SEO, digital content or digital platform programmes across APAC.
• Extensive experience leading SEO, AEO and AI-powered discoverability strategies, with demonstrated success improving brand visibility across search engines and AI platforms.
• Technical and strategic understanding of search and AI-led discovery ecosystems, including content authority, structured content, technical SEO, evolving search behaviours and the factors that influence brand visibility across digital discovery environments.
• Demonstrated ability to use search trends, customer behaviour, discoverability performance and content insights to define strategy, identify growth opportunities and prioritise investment.
• Significant experience developing and executing multilingual content, discoverability and localisation strategies across web and app environments, including adapting global experiences to meet regional customer and market needs.
• Deep understanding of APAC customer behaviours, search trends, digital ecosystems and localisation requirements, with demonstrated success scaling digital experiences and discoverability strategies across multiple markets.
• Experience leveraging content management systems, SEO and AI-visibility technologies, analytics platforms, experimentation capabilities and digital experience tools to improve discoverability, content effectiveness and conversion outcomes.
• Strong commercial acumen, with demonstrated experience driving Digital Direct growth through discoverability, platform optimisation, localisation, content and customer experience initiatives.
• Strategic and entrepreneurial mindset, with the ability to anticipate changes in customer discovery, identify growth opportunities, define future‑state capabilities and mobilise stakeholders to deliver change.
• Experience building compelling business cases, securing investment and driving organisational alignment behind platform, discoverability and digital transformation initiatives.
• Exceptional stakeholder management, communication and influencing skills, with the ability to align regional and global teams behind platform, discoverability and customer experience priorities.
• Strong analytical capability, with the ability to translate discoverability, platform and commercial performance data into compelling narratives, strategic recommendations and actionable business insights.
• 5+ years leading high‑performing teams, specialist agencies and cross‑functional stakeholders within a complex matrix organisation.
• Global and cross‑culture experience within a matrix organisation.
• Flexibility to travel up to 15%, as required.

Responsibilities

• Define and lead Hilton's integrated Platforms and Discoverability strategy and roadmap for APACx, prioritising initiatives across Hilton.com, the Hilton Honors App, content, language and localisation that increase discoverability, reach and Digital Direct growth.
• Lead the evolution of Hilton's in-language and regional platform experiences, ensuring content, merchandising, localisation and customer journeys reflect the diverse needs, behaviours and expectations of APAC travellers and are optimised to drive consideration, conversion and Digital Direct performance.
• Use customer insights, local market trends and performance data to drive continuous optimisation through experimentation and regional pilots, scaling best practices across the region while informing enterprise platform and discoverability strategies.
• Champion APAC priorities with global Digital, Product, Content, SEO, Discoverability and Technology teams, influencing roadmaps and securing investment to ensure global platform capabilities support regional customer and business requirements.

Skills

Discoverability strategy

SEO

AI-powered discovery

Multilingual content

APAC market knowledge

Stakeholder management

Team leadership

Data-driven decisions

Content localisation

Analytics

Tools

CMS

SEO tools

AI-visibility technologies

Job description

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands,and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore ourCareers Blogto see why we’re more than a great place to stay—we’re a great place to work.

As the Director, Platforms and Discoverability for Asia Pacific excluding Greater China & Mongolia (APACx), you will lead Hilton's strategy to grow Digital Direct performance through locally relevant platform experiences, localisation and discoverability across Hilton’s owned channel ecosystem.

As consumer discovery continues to evolve across search engines and AI-powered platforms, you will lead Hilton's regional discoverability priorities, ensuring our platform ecosystem and content strategy are optimised to increase visibility, connect customers with our brands, destinations, offers and experiences, and drive consideration and conversion.

You will shape how APAC customers experience Hilton's digital platforms, creating localised and personalised journeys that reflect market preferences, build customer trust and support direct customer relationships.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

• 10+ years of professional experience, including at least 7 years leading discoverability, SEO, digital content or digital platform programmes across APAC.
• Extensive experience leading Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) and AI-powered discoverability strategies, with demonstrated success improving how brands, content and digital experiences are surfaced across traditional search engines, answer engines and emerging AI platforms.
• Technical and strategic understanding of search and AI-led discovery ecosystems, including content authority, structured content, technical SEO, evolving search behaviours and the factors that influence brand visibility across digital discovery environments.
• Demonstrated ability to use search trends, customer behaviour, discoverability performance and content insights to define strategy, identify growth opportunities and prioritise investment.
• Significant experience developing and executing multilingual content, discoverability and localisation strategies across web and app environments, including adapting global experiences to meet regional customer and market needs.
• Deep understanding of APAC customer behaviours, search trends, digital ecosystems and localisation requirements, with demonstrated success scaling digital experiences and discoverability strategies across multiple markets.
• Experience leveraging content management systems, SEO and AI-visibility technologies, analytics platforms, experimentation capabilities and digital experience tools to improve discoverability, content effectiveness and conversion outcomes.
• Strong commercial acumen, with demonstrated experience driving Digital Direct growth through discoverability, platform optimisation, localisation, content and customer experience initiatives.
• Strategic and entrepreneurial mindset, with the ability to anticipate changes in customer discovery, identify growth opportunities, define future‑state capabilities and mobilise stakeholders to deliver change.
• Experience building compelling business cases, securing investment and driving organisational alignment behind platform, discoverability and digital transformation initiatives.
• Exceptional stakeholder management, communication and influencing skills, with the ability to align regional and global teams behind platform, discoverability and customer experience priorities.
• Strong analytical capability, with the ability to translate discoverability, platform and commercial performance data into compelling narratives, strategic recommendations and actionable business insights.
• 5+ years leading high‑performing teams, specialist agencies and cross‑functional stakeholders within a complex matrix organisation.
• Global and cross‑culture experience within a matrix organisation.
• Flexibility to travel up to 15%, as required.

HOW YOU WILL MAKE AN IMPACT

Your role is important, and below are some of the fundamental job duties that make your work unique.

What your day‑to‑day will be like

• Define and lead Hilton's integrated Platforms and Discoverability strategy and roadmap for APACx, prioritising initiatives across Hilton.com, the Hilton Honors App, content, language and localisation that increase discoverability, reach and Digital Direct growth.
• Lead the evolution of Hilton's in-language and regional platform experiences, ensuring content, merchandising, localisation and customer journeys reflect the diverse needs, behaviours and expectations of APAC travellers and are optimised to drive consideration, conversion and Digital Direct performance.
• Use customer insights, local market trends and performance data to drive continuous optimisation through experimentation and regional pilots, scaling best practices across the region while informing enterprise platform and discoverability strategies.
• Champion APAC priorities with global Digital, Product, Content, SEO, Discoverability and Technology teams, influencing roadmaps and securing investment to ensure global platform capabilities support regional customer and business requirements.

How you will collaborate with others

As the voice of the APAC customer you will:

• Partner with global Search and Discoverability teams to align strategic priorities, represent regional requirements and direct investment and resources towards opportunities that drive APAC performance.
• Collaborate with APAC Marketing and Loyalty teams to connect customer acquisition and engagement strategies with platform experiences and content journeys that drive consideration and conversion.
• Work with hotel‑facing teams to establish priorities, governance and best practices across hotel content, review management and hotel marketing, ensuring they support Hilton's broader discoverability and Digital Direct objectives.
• Partner with Digital Product, Technology and Global Platform teams to advocate for APAC requirements, influence roadmap prioritisation and experimentation, and enhance local platform experiences.
• Work closely with content, localisation, discoverability and agency partners to ensure Hilton's digital ecosystem remains highly visible, locally relevant and optimised for both traditional and AI‑powered discovery environments.

What deliverables you will take ownership of

• Own the performance of Hilton's APAC owned digital ecosystem, including Hilton.com and the Hilton Honors App, ensuring discoverability, localisation, customer experience and platform performance contribute to Digital Direct growth, conversion and commercial objectives.
• Own Hilton's APAC discoverability strategy across search, answer engines and emerging AI‑powered discovery platforms, ensuring content, platform experiences and digital assets remain visible, authoritative and competitive as customer discovery behaviours evolve.
• Champion Hilton's Platforms and Discoverability agenda across the organisation, building compelling narratives around strategy, performance, customer insights and growth opportunities to secure stakeholder understanding, alignment, investment and support for Hilton's Digital Direct ambitions.
• Own the regional platform experience, localisation and discoverability roadmap, establishing priorities across multilingual content, merchandising, customer journeys, regionalisation capabilities and platform enhancements to improve visibility, customer experience and business performance while ensuring global platforms effectively serve the needs of APAC customers.
• Lead, develop and inspire a high‑performing team and agency ecosystem, creating an environment focused on accountability, innovation, experimentation and continuous optimisation.