Director, APAC Platforms & Discoverability

Hilton; Singapore; Sur place; SGD 240 000 - 420 000; Plein temps

Résumé du poste

Hilton is seeking a Director, Platforms and Discoverability for APACx to lead the strategy for digital direct growth across Hilton's owned channels. You will shape localised journeys, collaborate with global teams, and drive discoverability across Hilton.com and the Hilton Honors App with a focus on language and regional needs.

You will use customer insights and market trends to optimise content, localisation, and platform experiences, ensuring visibility and conversion while supporting direct

Qualifications

• Senior-level experience leading discoverability, SEO, content or platform programmes in APAC.
• Proven ability to use data and customer insights to define strategy and prioritise investments.
• Experience developing multilingual content and localisation strategies across web and app.

Responsabilités

• Define and lead the APACx Platforms and Discoverability strategy and roadmap.
• Drive in-language regional platform experiences with localisation and content strategies.
• Leverage insights and performance data to optimise through experimentation.
• Collaborate with global and regional teams to align roadmaps and secure investment.
• Own regional platform experience, prioritising multilingual content and journeys.

Connaissances

Strategy development

SEO & AI discovery

Multilingual localisation

Leadership & people management

Stakeholder management

Data-driven decision making

Outils

CMS

Analytics platforms

A/B testing / experimentation

AI discovery tools

Description du poste

Hilton is seeking a Director, Platforms and Discoverability for APACx to lead the strategy for digital direct growth across Hilton's owned channels. You will shape localised journeys, collaborate with global teams, and drive discoverability across Hilton.com and the Hilton Honors App with a focus on language and regional needs.

You will use customer insights and market trends to optimise content, localisation, and platform experiences, ensuring visibility and conversion while supporting direct