APAC Marketing & Ecommerce Leader, Regional Growth

HILTON INTERNATIONAL ASIA PACIFIC PTE LTD; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Hilton is seeking a Senior Director, Regional Marketing & eCommerce – APACx to guide the regional strategy and operating model across APAC markets outside Greater China. You will translate consumer insights, market context and business performance into priorities for markets, hotels and ownership groups while partnering with Marketing, Loyalty and regional teams to inform omnichannel strategies.

You will lead a team of regional marketers and consultants, drive revenue growth and optimize direct

Qualifications

• 12+ years of progressive experience in regional, international or global marketing, digital commerce, eCommerce, revenue growth or related field.
• At least 5 years leading multi-market teams, cross-functional teams or complex regional programs in a matrixed multinational organization.
• Proven experience setting strategy and improving business performance across multiple markets, brands, channels or customer segments.
• Strong understanding of eCommerce and digital performance levers, including demand generation, conversion, acquisition efficiency, channel mix, marketplaces or direct-to-consumer models.
• Demonstrated financial and analytical capability, including forecasting, investment prioritization, performance measurement and translating data into decisions.
• Experience influencing senior leaders, owners, franchisees, agencies and market teams without relying solely on direct authority.
• Ability to travel approximately 25% across APAC and internationally.

Responsibilities

• Own the APACx Marketing and eCommerce performance strategy, translating enterprise and area priorities into market-level growth plans, targets, investment choices and clear accountability.
• Lead regional performance management across direct, digital and other demand-capture channels, using revenue, conversion, acquisition, cost, contribution and channel-shift metrics to identify opportunities and remove barriers to growth.
• Build multi-year capability and operating-model roadmaps covering planning, measurement, consulting, media effectiveness, channel optimization, test-and-learn practices, automation and market enablement.
• Set the regional approach to scenario planning, budget phasing and business cases, balancing near-term commercial delivery with sustainable customer and channel growth.
• Engage regularly with Regional Commercial, Revenue Management, Distribution and on-property commercial leaders to review performance, identify demand and conversion opportunities, align marketing investments to business needs, and translate insights into measurable revenue, channel and share outcomes.
• Lead, coach and develop a distributed team of regional Marketing and eCommerce strategists and consultants, creating a culture of commercial ownership, curiosity, pace and high-quality decision-making.

Education

Bachelor's degree in Marketing, Business, Communications, Economics, Analytics or related field

MBA or advanced degree in Marketing, Business, Analytics or related discipline

Job description

Hilton is seeking a Senior Director, Regional Marketing & eCommerce – APACx to guide the regional strategy and operating model across APAC markets outside Greater China. You will translate consumer insights, market context and business performance into priorities for markets, hotels and ownership groups while partnering with Marketing, Loyalty and regional teams to inform omnichannel strategies.

You will lead a team of regional marketers and consultants, drive revenue growth and optimize direct