APAC Marketing Analytics & Planning Lead

Maker Lab; Singapore; On-site; SGD 140,000 - 190,000; Full time

Job summary

Maker Lab in Singapore seeks an experienced analytics strategist to drive business efficiencies and growth across APAC. You will blend operational planning with rigorous data analysis to assess campaign performance, optimize budgets, and tackle complex business problems.

The role requires 8+ years in analytical/strategy roles within fast-growing tech, and fluency with SQL, BigQuery, Tableau, and Power BI. Strong Excel/Sheets skills and executive storytelling are essential.

Qualifications

• BA/BS degree or equivalent practical experience.
• 8+ years of experience in analytical, strategy, or operations roles in high-growth tech.
• Strong data fluency with SQL, BigQuery, Tableau, or Power BI to derive insights.
• Advanced Google Sheets / Excel for building models.
• Excellent English communication and presentation skills.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Conduct deep-dive business analysis and data modelling to support marketing decisions.
• Drive strategic, analytical, and operational projects across regional teams.
• Manage annual and quarterly planning with data-backed budget modelling.
• Establish performance frameworks and ROI metrics for campaigns.
• Identify opportunities to streamline approvals and reporting workflows.
• Synthesize learnings and communicate insights to executives.

Skills

Analytical thinking

Business strategy

Cross-functional collaboration

Executive communication

Problem solving

Education

Bachelor's degree

Tools

SQL

BigQuery

Tableau

Power BI

Google Sheets

Excel

Job description

Maker Lab in Singapore seeks an experienced analytics strategist to drive business efficiencies and growth across APAC. You will blend operational planning with rigorous data analysis to assess campaign performance, optimize budgets, and tackle complex business problems.

The role requires 8+ years in analytical/strategy roles within fast-growing tech, and fluency with SQL, BigQuery, Tableau, and Power BI. Strong Excel/Sheets skills and executive storytelling are essential.