APAC B2B Social Media Lead & Campaign Strategist

Maker Lab; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Maker Lab seeks a B2B Social Media Lead to drive brand advocacy and community for a major tech client in APAC. The role requires strategic planning, regional campaign execution, AI tool adoption, and cross-functional leadership to deliver impactful social engagement.

You will plan regional social strategies, pilot AI tools, manage paid social, and align with stakeholders across Brand, AI, PR, and Studio. Lead a remote team and ensure brand sanctity in all content.

Qualifications

• 12+ years of experience in tech, marketing, or a related field with a strong social media track record.
• Proven ability to lead regional social media strategy and campaigns.
• Experience with AI tools and emerging social platforms.
• Strong written and verbal English communication.
• Ability to influence diverse stakeholders across APAC.
• Experience managing remote teams and cross-functional partners.

Responsibilities

• Plan, refine, and execute APAC social strategy and campaigns for a major tech client.
• Pilot and adopt emerging AI/social tools to improve content production and workflows.
• Drive reporting—quarterly/biannual/year-in-review—and optimize operations.
• Oversee paid social amplification and manage media agency workflows.
• Collaborate with regional stakeholders across Brand, AI, PR, and Studio groups.
• Lead content development, editorial calendars, and developer engagement activities.
• Ensure market fit and preserve client brand integrity across copy and visuals.
• Mentor a remote team with structured onboarding and daily standups.
• Monitor trends and platform changes; coordinate with PR for crisis management.

Skills

Strategic planning

Data-driven

Team leadership

Stakeholder management

Project management

B2B experience

English communication

Regional collaboration

Creative thinking

Education

Bachelor's degree

Tools

Sprinklr

Buffer

Hootsuite

Sprout Social

Google Analytics

Meta Business Suite

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

Maker Lab seeks a B2B Social Media Lead to drive brand advocacy and community for a major tech client in APAC. The role requires strategic planning, regional campaign execution, AI tool adoption, and cross-functional leadership to deliver impactful social engagement.

Role:

• Program Management & Regional Strategy: Plan, refine, and execute regional/market specific social strategy and campaigns for APAC which includes supporting flagship global and regional events, micro-campaigns, employee advocacy, and influencer programs.
• AI & Emerging Tech Adoption: Pilot and incorporate emerging AI platforms, and interactive social tools to streamline workflows, optimise content production, and stay ahead of platform trends.
• Operational Excellence & Reporting: Drive team reporting efforts, including quarterly reports, biannual reports, and year-in-review newsletters; monitor OKR pacing; and establish easy-to-follow structures and templates to eliminate bottlenecks and optimise team operations.
• Paid Social Management: Oversee paid social amplification strategies, operations, and reporting, managing media agency workflows via regular Work-In-Progress catchups.
• Stakeholder Alignment & Advisory: Work closely with regional stakeholders across APAC as trusted counsel, elevating team visibility across cross-functional groups, including Brand, AI, Developer, PR, and Studio, and taking charge of high-stakes projects when needed.
• Content & Developer Engagement: Lead content development, curation, editorial calendars, and developer engagement social activities across channels.
• Market Nuance & Brand Sanctity: Exercise due diligence to ensure activities are fit-for-market, capture local nuances, and preserve the sanctity of the client’s brand across copy and creatives.
• Team Leadership & Mentorship: Manage and mentor a remote team, creating a supportive environment with structured onboarding, daily standups, and peer pairing, while empowering team members to own regional initiatives.
• Crisis & Reputation Management: Monitor trends, social listening insights, and platform updates, while managing brand safety and partnering with PR on crisis management when needed.

You:

• Education: BA/BS degree or equivalent experience.
• Industry Experience: 12+ years of experience in tech, marketing, or a related industry with a proven track record in social media strategy and management.
• Platform & AI Knowledge: Strong understanding of social platforms, emerging AI tools, and audience behaviour.
• Strategic & Creative Thinking: A strategic and creative thinker who can navigate the ever-evolving social landscape and leverage AI and emerging tech for marketing.
• Strategy Execution: Proven ability to develop and execute social strategies that drive engagement and growth.
• Data-Driven Mindset: Comfortable analysing metrics and turning insights into actions to close OKR gaps.
• Stakeholder Management: Able to positively influence diverse stakeholders and galvanise them on the social agenda and mission of the brand.
• Regional Collaboration: Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions.
• Project Management: Solid project management experience, with an ability to bring both order and attention to detail.
• Tool Expertise: Experience with social media publishing tools like Sprinklr and familiar with platform setup for Google Cloud use cases.
• B2B Background: Background in the B2B or technology space is preferred.
• Tool Proficiency: Proficiency with social media management tools such as Buffer, Hootsuite, and Sprout Social, alongside analytics platforms including Google Analytics and Meta Business Suite.
• Communication Skills: Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.