Growth Marketing Lead — GTM & Localisation

Maker Lab; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Maker Lab in Singapore is seeking a Marketing Specialist to drive campaign strategy and execution for a leading video streaming client and its newest product. You will collaborate with global, regional, and local marketing managers to lay the foundation for growth marketing and go-to-market activities in the region.

The role emphasizes cross-functional project management, localisation across markets, and data-driven optimization through A/B testing.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6+ years of marketing experience with multi-stakeholder management across markets.
• Experience in growth marketing and project/campaign management.
• Industry experience in consumer-facing sectors, consultancies, or internet-based products/services.
• Strategic mindset with data-driven decision making and bias for action.
• Strong collaborative partnerships with cross-functional teams and ability to influence strategy with insights.
• Excellent verbal and written English communication and presentation skills.

Responsibilities

• Support growth marketing, GTM planning and programme management for the client and its service in the region.
• Project manage and execute growth marketing campaigns (brief development, media plan, experiment design, reporting results & learnings).
• Lead localisation of campaigns across the region and work with agencies to develop assets and localise them.
• Project manage localisation reviews of global and regional growth campaigns.
• Manage multiple stakeholders to bring campaigns to life and provide status updates.
• Support team operations (rhythm of business, capacity planning).
• Collaborate with global, country and cross-functional teams and external agencies.
• Collaborate with GTM team to translate objectives into briefs and ensure media/creative alignment.
• Lead the development and execution of A/B testing strategies to optimise performance.

Skills

Growth marketing

Campaign management

Stakeholder management

Data-driven decision making

English communication

Education

Bachelor's degree

Job description

Maker Lab in Singapore is seeking a Marketing Specialist to drive campaign strategy and execution for a leading video streaming client and its newest product. You will collaborate with global, regional, and local marketing managers to lay the foundation for growth marketing and go-to-market activities in the region.

The role emphasizes cross-functional project management, localisation across markets, and data-driven optimization through A/B testing.