APAC Marketing Analytics & Planning Lead

Maker Lab Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Maker Lab Pte Ltd, APAC-focused marketing agency, seeks a data-driven strategist to drive business efficiencies and growth across clients. You will bridge complex datasets with marketing execution, using modelling and analytics to optimize campaigns and budgets.

Ideal candidates bring 8+ years in analytical or operations roles within tech or consulting, with fluency in SQL, BigQuery, Tableau, and PowerBI, plus advanced Excel capabilities.

Qualifications

• BA/BS degree or equivalent practical experience.
• 8+ years of experience in analytical, strategy, or operations roles within high-growth tech environments, management consulting, or corporate strategy.
• Proven technical data fluency with datasets and analytical tools (SQL, BigQuery, Tableau, PowerBI) to extract actionable insights.
• Advanced Google Sheets / Excel capabilities for building financial, operational, and performance models from scratch.
• Ability to translate complex datasets into simple, executive-friendly communications.

Responsibilities

• Conduct deep-dive business analysis and data modelling to support marketing investment decisions.
• Drive strategic, analytical, and operational projects across cross-functional regional teams.
• Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation processes.
• Establish key performance frameworks, campaign maturity benchmarks, and metrics to evaluate marketing efficiency and ROI.
• Identify opportunities to streamline cross-functional approvals, automate reporting, and simplify processes.
• Distil data-driven learnings and best practices and share across functions.
• Craft insight-backed narratives to communicate complex marketing data to executives.

Education

BA/BS degree or equivalent

Tools

SQL

BigQuery

Tableau

PowerBI

Google Sheets

Excel

Job description

Maker Lab Pte Ltd, APAC-focused marketing agency, seeks a data-driven strategist to drive business efficiencies and growth across clients. You will bridge complex datasets with marketing execution, using modelling and analytics to optimize campaigns and budgets.

Ideal candidates bring 8+ years in analytical or operations roles within tech or consulting, with fluency in SQL, BigQuery, Tableau, and PowerBI, plus advanced Excel capabilities.