Growth Marketing Specialist

Maker Lab; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Maker Lab in Singapore is seeking a Growth Marketing Specialist (CRM & Mobile) to drive data-led CRM programs across push, email and in-app channels. You will own end-to-end campaigns and coordinate with product and engineering to optimise customer journeys for a fintech-focused project.

You will analyse performance, report KPIs with the analytics team, and continuously improve messaging, targeting, and content. Fluency in English is required; knowledge of additional Asian languages is a plus.

Qualifications

• BA/BS degree or equivalent work experience.
• 5+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
• Experience in high-growth, technology-led matrix organisations, ideally with fintech exposure.
• Experience with mobile app and growth marketing/hacking.
• Experience with CRM marketing technology.
• Experience with SQL for growth/marketing analytics.
• Strong cross-functional coordination and communication.
• Data-driven decision making for campaign optimization.
• Excellent English communications and presentations; additional Asian language is a plus.

Responsibilities

• Manage scalable marketing communications via CRM programmes and product feature roll-outs.
• Plan and develop a monthly content calendar (push, email, in-app).
• Collaborate with internal teams on content, messaging, assets, and requirements.
• Own end-to-end process for push notifications, emails and in-app messages.
• Set up messages, target lists, QA testing, and scheduling of pushes.
• Report performance and KPIs with analytics teams.

Skills

CRM marketing

Email marketing

Push notifications

In-app marketing

SQL

Data-driven decisions

Cross-functional

Content creation

Copywriting

English communication

Education

BA/BS degree

Tools

CRM platforms

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies - from measurement & analytics to content production.

Growth Marketing Specialist (CRM & Mobile)

Maker Lab is looking for a dynamic individual to join an exciting project we've embarked on with our technology client. Our client's brand is complex, innovative and paving the way for creative avenues to revolutionalise the payment industry in unconventional ways.

As a growth marketing specialist you will develop user insights, understand ideal consumer journeys, and build scalable communication avenues through the use of CRM and Mobile technology, and further enhance our growth strategy. This role focuses on providing you with a breadth of exposure across all marketing functions while developing expertise in growth marketing.

Role:

• Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.
• Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
• Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.
• Own the end-to-end process from inception to deployment for push notifications emails and in-app communications.
• Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.
• Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs.
• Effectively maintain expectations with stakeholders and meet key deadlines.

You:

• BA/BS degree, or in lieu of degree, relevant work experience.
• 5+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
• Experience working in high-growth, technology led matrix organisations, ideally with some fintech exposure.
• Experience with mobile app and growth marketing / hacking desired.
• Experience with CRM marketing technology preferred.
• Previous experience on using SQL for growth and marketing analytics.
• Able to clearly coordinate and provide information to the cross-functional teams.
• Data-driven, being able to convert data into high value business decisions and campaign optimisations.
• A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Able to independently start projects and is agile and able to learn and quickly adapt to changes.
• Proven ability to balance multiple priorities and strong attention to detail.
• Exceptional analytical, project and stakeholder management skills.
• Copywriting skills are desired.
• Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.