APAC Launch Strategy Lead

SIVANTOS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

WSA in APAC is seeking a senior product marketing professional to shape how our roadmap comes to life across the region. You will own rollout of the launch plan, acting as a bridge between global strategy and country realities to ensure local needs inform the roadmap.

You will translate ambiguity into a clear, sequenced plan and drive disciplined execution across multiple platforms and markets. The role requires collaboration across regions and with market stakeholders.

Qualifications

• 5+ years in product marketing or lifecycle management with a roadmap ownership track record.
• Strategic mindset to manage multi-year portfolios while delivering 1-year country plans.
• Proven ability to operate in matrixed organizations and align global regional and country stakeholders.

Responsibilities

• Own the end-to-end solutions roadmap strategy across all platforms - Premium, Cost Optimized and Over the Counter products - building and maintaining a 3-year portfolio needs-and-wants view by country that keeps global product strategy anchored to real, evolving market demand.
• Architect product launch planning and pricing strategy, converting the long-range roadmap into a rigorous 1-year NPI plan by country to maximise competitive advantage and commercial return.
• Drive launch execution and pricing realisation in-market, closing the loop from insight to roadmap to results, and feeding what's learned back into the next cycle of roadmap decisions.
• Champion the insights-to-roadmap process as the region's voice in global product strategy

Skills

Product marketing

Strategic thinking

Stakeholder management

Job description

WSA in APAC is seeking a senior product marketing professional to shape how our roadmap comes to life across the region. You will own rollout of the launch plan, acting as a bridge between global strategy and country realities to ensure local needs inform the roadmap.

You will translate ambiguity into a clear, sequenced plan and drive disciplined execution across multiple platforms and markets. The role requires collaboration across regions and with market stakeholders.