APAC Campaign Strategy Lead

TEA EXPLORER PTE LTD; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

CHAGEE is seeking an APAC Marketing Manager to partner with local teams in planning, executing, and optimising campaigns across APAC. You will provide strategic recommendations, align with regional brand objectives, and share best practices while working with Brand Planning, PR, Media, CRM, Supply Chain, and other teams.

The role demands strong communication, analytics, and the ability to influence without direct authority.

Qualifications

• Strong communication and interpersonal skills with ability to influence cross-functional stakeholders
• Strong analytical skills with experience interpreting campaign performance and turning insights into actions
• Familiarity with marketing performance metrics, consumer insights and campaign measurement frameworks

Responsibilities

• Partner with local marketing teams to develop robust campaign plans aligned with regional brand strategy and local objectives
• Act as a trusted advisor throughout campaign planning and execution, providing strategic recommendations and guidance
• Review campaign proposals and plans, identify risks, gaps and opportunities for optimisation before launch
• Monitor campaign performance across assigned markets and identify opportunities to improve effectiveness through data-driven recommendations
• Consolidate campaign performance across markets and prepare regular business reviews with key insights and recommendations

Skills

Campaign planning

Cross-functional collaboration

Data analysis

Communication

Marketing metrics

Market maturity knowledge

Industry experience (F&B/Retail/FMCG)

Self-starter

Job description

CHAGEE is seeking an APAC Marketing Manager to partner with local teams in planning, executing, and optimising campaigns across APAC. You will provide strategic recommendations, align with regional brand objectives, and share best practices while working with Brand Planning, PR, Media, CRM, Supply Chain, and other teams.

The role demands strong communication, analytics, and the ability to influence without direct authority.