APAC Integrated Strategy Director (Remote)

Thisismash; Singapore; Remote; SGD 180.000 - 260.000; Teilzeit

Zusammenfassung

MASH is seeking an Integrated Strategy Director to become an embedded strategic partner to a global hospitality brand growing in APAC. This role sits close to the client’s leadership team, turning commercial priorities, audience insight, and cultural signals into a clear strategic direction for the brand’s mid-funnel programme.

The position spans brand strategy, creative development, always-on content, influencers, production, and governance, with opportunities to unlock commercial value from

Qualifikationen

• Significant senior experience across brand strategy and integrated marketing.
• Experience in communications planning or strategic planning across multiple markets.
• Ability to translate consumer insights and cultural signals into strategic direction.

Aufgaben

• Partner with senior client stakeholders to understand business priorities and objectives.
• Shape the annual strategic roadmap for the APAC mid-funnel programme.
• Translate insights into clear strategic recommendations and briefs.
• Lead integrated thinking across brand, creative, content, influencers, media and performance.
• Develop compelling leadership decks and present recommendations to senior stakeholders.

Kenntnisse

Brand strategy

Integrated marketing

Communications planning

Strategic planning

Jobbeschreibung

MASH is seeking an Integrated Strategy Director to become an embedded strategic partner to a global hospitality brand growing in APAC. This role sits close to the client’s leadership team, turning commercial priorities, audience insight, and cultural signals into a clear strategic direction for the brand’s mid-funnel programme.

The position spans brand strategy, creative development, always-on content, influencers, production, and governance, with opportunities to unlock commercial value from