Account & Strategy Lead

elmwood brand consulting pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

elmwood brand consulting pte. ltd. is seeking an experienced Programme & Strategy Lead to shape strategy, inspire creative work and lead a next-generation agency operation for a global hospitality brand.

In this hands-on senior role, you will own the APAC programme, partner with client leadership, translate business aims into incisive briefs, and guide the team from brief to delivery, ensuring measurable impact and strong client confidence.

Qualifications

• Significant senior experience in account leadership, brand strategy or related agency role.
• Strong understanding of how brand strategy and creative work connect to business outcomes.
• Proven ability to translate client needs into a clear strategic response.
• Track record as a trusted senior client partner with proactive counsel.
• Excellent communication and presentation skills at senior levels.

Responsibilities

• Own the senior agency relationship for APAC programme, ensuring strategic quality and delivery across both always-on and influencer components.
• Collaborate with client leadership to understand priorities, shape annual roadmap and identify opportunities to strengthen brand consideration.
• Translate client needs and performance signals into incisive briefs and actionable direction for creative teams.
• Develop, challenge and refine ideas with client and agency teams for distinctive, relevant work.
• Lead integrated development across strategy, creative, content, influencers, media and performance.
• Guide the agency through briefing, planning, production, approvals and delivery.
• Present leadership decks and strategic recommendations clearly to align senior stakeholders.
• Own measurement, performance read-outs and learning loops to drive future improvements.

Skills

Account leadership

Brand strategy

Integrated marketing

Creative judgement

Client leadership

Strategic thinking

Job description

A leadership opportunity to shape strategy, inspire creative work and lead a next-generation agency operation for a global hospitality brand.

We are seeking an exceptional Account & Strategy Lead for immediate hire, combining strategic depth, creative judgement and client leadership with personal responsibility for programme delivery and results.

The Role

As Programme & Strategy Lead, you will lead the strategic direction, client relationship and delivery of the client’s Brand Governance & APAC mid-funnel programme. Mid-funnel is made up of two complementary programmes: an always-on campaign and an influencer campaign, both designed to build brand consideration across priority markets.

This is a hands‑on senior account leadership role within a lean team. You will partner with the client to understand their business priorities, shape the strategic response, and guide the agency team from brief through to delivery and learning. You will need the judgement to challenge constructively, the creative fluency to recognise and develop strong ideas, and the commercial awareness to connect marketing activity to brand and business outcomes

Responsibilities

• Own the senior agency relationship for the APAC agency programme, with accountability for strategic quality, client confidence, delivery and results across both the always-on and influencer programmes.
• Work with the client’s leadership team to understand business priorities, shape the annual roadmap, set programme priorities and identify opportunities to strengthen consideration for the brand.
• Translate client needs, business objectives, audience insights and performance signals into incisive briefs, creative interpretation and actionable content direction.
• Develop, bounce back and constructively challenge ideas with the client and agency teams, ensuring creative work is distinctive, relevant to the audience and connected to the strategic objective
• Lead integrated development across strategy, creative, content, influencers, media and performance, ensuring the different disciplines work together as one coherent programme.
• Guide the agency team through briefing, planning, production, approvals and delivery, creating clarity around priorities, roles, timelines, dependencies and decisions.
• Personally develop and present persuasive leadership decks, strategic recommendations and creative work, making complex thinking easy to understand and building alignment at senior level.
• Own measurement, performance read-outs and learning loops, turning results and market signals into practical optimisation recommendations and stronger future work

What We’re Looking For

• Significant senior experience in account leadership, brand strategy, integrated marketing, creative content or a related agency role, ideally across multiple markets.
• A strong understanding of how brand strategy, creative work, content, influencers, media and performance connect to build consideration and deliver commercial value
• Proven ability to understand a client’s business challenge and translate it into a clear strategic response, inspiring briefs and focused agency action.
• A track record of becoming a trusted senior client partner: someone who listens carefully, understands the client’s world, asks the right questions and provides confident, informed counsel.
• Strong creative judgement and fluency, with the ability to recognise a good idea, improve it through constructive discussion and guide creative, content and production teams towards high-quality work.
• Exceptional communication and presentation skills, with the confidence to lead senior conversations, facilitate decisions, sell an idea and manage challenge constructively.
• A hands‑on, solutions‑oriented leader who can bring structure to ambiguity, prioritise effectively and lead a small, agile agency team without losing sight of the detail.

Why this role

• Own and evolve a regional agency operating model with direct influence on its success.
• Be the senior account lead at the centre of a high‑profile APAC programme for a globally recognised hospitality brand.
• Have direct influence on how client priorities become distinctive, effective and measurable work.
• Work within a senior, agile team backed by advanced data, media and technology capabilities, with the opportunity to make a visible difference to the way the partnership operates.