Social-First Creative Director, Brand & Storytelling

MASH; Singapore; Híbrido; SGD 120.000 - 180.000; Jornada completa

Descripción de la vacante

MASH is seeking a Creative Director, Brand & Social to lead social-first creative within an embedded APAC team for a leading global hospitality brand. You will transform cultural signals into visually rich, native social content that resonates across markets.

You’ll collaborate with strategy and production partners to turn ideas into market-ready work, balancing craft with pace and staying culturally relevant across fashion, luxury and lifestyle contexts.

Formación

• 10+ years of experience in creative direction, social-first content strategy, brand storytelling, art direction, copywriting or integrated creative.
• Portfolio showing strong ideas and executed work across formats, especially social.

Responsabilidades

• Turn culture, audience insight and travel behaviour into social-first creative ideas.
• Develop social films, short-form video, creator-led storytelling, visual comedy and culturally responsive content.
• Shape ideas for creator and influencer content for APAC markets while retaining each creator's voice.
• Take ideas from concept through to market-ready production and maintain high craft standards while staying relevant.

Conocimientos

Creative direction

Social-first strategy

Brand storytelling

Art direction

Copywriting

Integrated creative

Stakeholder upselling

Descripción del empleo

MASH is seeking a Creative Director, Brand & Social to lead social-first creative within an embedded APAC team for a leading global hospitality brand. You will transform cultural signals into visually rich, native social content that resonates across markets.

You’ll collaborate with strategy and production partners to turn ideas into market-ready work, balancing craft with pace and staying culturally relevant across fashion, luxury and lifestyle contexts.