APAC Growth & Portfolio Marketing Lead

Charterhouse Partnership; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Charterhouse Partnership's client, a leading global consumer products company, seeks a Senior Marketing Manager APAC to shape the regional portfolio strategy and lead market implementation across Asia Pacific.

You will drive expansion into new categories, deliver end-to-end activation plans across sales, marketing, media and digital channels, and manage a two-year product roadmap for existing and new launches. This role offers high visibility and cross-functional collaboration across markets.

Qualifications

• Degree qualified with 10–12 years of marketing experience in consumer products or related industries.
• Strong portfolio management, commercial strategy, and portfolio optimisation capabilities.
• Commercial acumen including exposure to business and P&L management.
• Excellent communication and interpersonal skills.
• Ability to interact positively and professionally at all levels.

Responsibilities

• Lead high-growth categories and translate regional strategy into locally relevant plans.
• Shape portfolio choices and implementation plans across APAC markets.
• Identify consumer and market insights and incorporate them into regional business cases.
• Develop and deliver end-to-end activation plans across sales, marketing, media and digital channels.
• Lead local cross-functional implementation teams and align key regional stakeholders.
• Manage agency briefs, evaluate proposals, and oversee local content creation and adaptation.
• Allocate ad spend, track ROI, optimize performance, and share learnings across markets.

Skills

Portfolio management

Commercial strategy

P&L management

Strong communication

Interpersonal skills

Education

Bachelor's degree

Job description

Charterhouse Partnership's client, a leading global consumer products company, seeks a Senior Marketing Manager APAC to shape the regional portfolio strategy and lead market implementation across Asia Pacific.

You will drive expansion into new categories, deliver end-to-end activation plans across sales, marketing, media and digital channels, and manage a two-year product roadmap for existing and new launches. This role offers high visibility and cross-functional collaboration across markets.