APAC Brand & Growth Marketing Lead

the fini company es; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The fini company es is seeking an APAC Marketing Manager to lead and execute the marketing strategy across the Asia-Pacific region, driving brand growth, launches and commercial excellence while aligning with global brand vision.

You will collaborate with headquarters, distributors and cross-functional teams to adapt global guidelines to local markets, manage budgets, and develop consumer and trade initiatives that strengthen brand presence across key channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications.
• Minimum 7 years of relevant marketing experience in FMCG or consumer goods.
• Regional APAC exposure with distributors and retailers is highly desirable.
• Proven track record managing internationally recognized brands within global guidelines.
• Fluency in English and Mandarin required.

Responsibilities

• Define and implement the APAC marketing strategy and annual plan.
• Develop consumer, trade marketing and promotional initiatives to drive sales.
• Lead new product launches across the region with market assessment and planning.
• Manage the regional A&P budget and maximize ROI.
• Collaborate with HQ, R&D and cross-functional teams on product and packaging.
• Ensure brand guidelines and positioning are applied across APAC markets.

Skills

Brand management

Commercial mindset

Marketing analytics

Communication skills

English & Mandarin

BI/reporting tools

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Excel

BI reporting tools

Job description

The fini company es is seeking an APAC Marketing Manager to lead and execute the marketing strategy across the Asia-Pacific region, driving brand growth, launches and commercial excellence while aligning with global brand vision.

You will collaborate with headquarters, distributors and cross-functional teams to adapt global guidelines to local markets, manage budgets, and develop consumer and trade initiatives that strengthen brand presence across key channels.