Senior Marketing Manager

Charterhouse Partnership; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Charterhouse Partnership's client, a leading global consumer products company, seeks a Senior Marketing Manager APAC to shape the regional portfolio strategy and lead market implementation across Asia Pacific.

You will drive expansion into new categories, deliver end-to-end activation plans across sales, marketing, media and digital channels, and manage a two-year product roadmap for existing and new launches. This role offers high visibility and cross-functional collaboration across markets.

Qualifications

• Degree qualified with 10–12 years of marketing experience in consumer products or related industries.
• Strong portfolio management, commercial strategy, and portfolio optimisation capabilities.
• Commercial acumen including exposure to business and P&L management.
• Excellent communication and interpersonal skills.
• Ability to interact positively and professionally at all levels.

Responsibilities

• Lead high-growth categories and translate regional strategy into locally relevant plans.
• Shape portfolio choices and implementation plans across APAC markets.
• Identify consumer and market insights and incorporate them into regional business cases.
• Develop and deliver end-to-end activation plans across sales, marketing, media and digital channels.
• Lead local cross-functional implementation teams and align key regional stakeholders.
• Manage agency briefs, evaluate proposals, and oversee local content creation and adaptation.
• Allocate ad spend, track ROI, optimize performance, and share learnings across markets.

Skills

Portfolio management

Commercial strategy

P&L management

Strong communication

Interpersonal skills

Education

Bachelor's degree

Job description

Our client is a leading global consumer products company with a well-established portfolio of trusted brands across home and lifestyle categories. The Senior Marketing Manager, APAC will shape the regional portfolio strategy, and lead market implementation across Asia Pacific. Successful candidate will drive expansion into new and emerging categories, deliver end-to-end activation plans, and manage a two-year product roadmap covering existing and new category launches.

Responsibilities:

• Lead high-growth categories and translate regional strategy into locally relevant plans
• Shape portfolio choices and implementation plans across APAC markets
• Identify consumer and market insights and incorporate them into regional business cases
• Develop and deliver end-to-end activation plans across sales, marketing, media, and digital channels
• Lead local cross-functional implementation teams and align key regional stakeholders
• Manage agency briefs, evaluate proposals, and oversee local content creation and adaptation
• Allocate ad spend, track ROI, optimize performance, and share learnings across markets

Requirements:

• Degree qualified with 10-12 years of marketing experience within consumer products or a related industry
• Strong portfolio management, commercial strategy, and portfolio optimisation capabilities
• Commercial acumen, including exposure to business and P&L management
• Excellent communication and interpersonal skills
• Ability to interact positively and professionally at all levels

Only successful candidates will be notified.