APAC Senior Marketing Manager

BGC Group Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BGC Group Pte Ltd is seeking a Senior Marketing Manager to lead growth across APAC, translating consumer insights into portfolio and marketing strategies. You will own the category roadmap, drive launches, and orchestrate integrated plans across sales, digital, media and trade channels.

You will collaborate with the APAC Marketing team and stakeholders to deliver profitable growth, lead cross‑functional teams and manage senior relationships. A data‑driven, entrepreneurial mindset is essential.

Qualifications

• 10–12+ years of marketing experience in consumer goods or related industries.
• Regional / APAC marketing exposure across multiple markets.
• Track record in portfolio management, product marketing and category growth.
• Strong understanding of commercial strategy, portfolio optimisation and GTM planning.

Responsibilities

• Lead profitable growth of assigned consumer categories across APAC.
• Own the 18–24 month product and category roadmap, including launches.
• Translate local consumer and market insights into portfolio and marketing strategies.
• Develop end-to-end integrated marketing plans across brands, markets and channels.
• Lead local activation across digital, media, e‑commerce, trade and other touchpoints.
• Partner with APAC stakeholders on strategic planning, business cases and activation.
• Monitor performance and optimise campaigns to maximise ROI.

Skills

Marketing strategy

APAC marketing

Portfolio management

Category growth

Go-to-market planning

Digital activation

E-commerce activation

A&P budgeting & ROI

Stakeholder management

Cross-functional leadership

Brand & consumer insights

Strategic thinking

Education

Bachelor's degree in Marketing or Business

Job description

About the Role

We are looking for an experienced Senior Marketing Manager to lead the growth and development of key consumer categories across APAC.

This is a strategic and hands‑on regional role, responsible for translating consumer and market insights into portfolio, product and marketing strategies across multiple APAC markets. You will own the category roadmap, including existing portfolio optimisation and the introduction of new and emerging categories, while driving integrated go‑to‑market and activation plans across sales, digital, media and trade channels.

You will work closely with the APAC Marketing team and cross‑functional stakeholders across markets, bringing together commercial, consumer and brand perspectives to deliver profitable growth.

What You’ll Be Responsible For

• Lead the profitable growth of assigned consumer categories across APAC.
• Own the 18–24 month product and category roadmap, including portfolio optimisation, NPI and new/emerging category launches.
• Identify and translate local consumer, shopper and market insights into actionable portfolio and marketing strategies.
• Partner with APAC stakeholders on strategic planning, innovation, business cases and activation plans.
• Develop and lead end‑to‑end integrated marketing plans across brands, markets and channels.
• Lead local activation across digital, media, e‑commerce, trade and other consumer touchpoints.
• Develop integrated media calendars and optimise A&P investment to maximise ROI.
• Lead cross‑functional teams and agencies from briefing through to execution, ensuring high‑quality market implementation.
• Work closely with Sales and Trade teams on category plans, NPI proposals, trade presentations and training.
• Lead localisation of global strategies, content and campaigns to ensure relevance to individual APAC markets.
• Partner with digital and media teams to drive consumer engagement and optimise campaign performance.
• Monitor audience, creative, platform and campaign performance, using insights and learnings to continuously improve effectiveness.
• Build strong relationships across Marketing, Sales, Trade, Digital, Media, agencies and local market teams.

What You’ll Bring

• 10–12+ years of marketing experience, ideally within consumer goods, consumer electronics, FMCG or other consumer‑facing businesses.
• Strong experience in regional/APAC marketing, with exposure to multiple markets.
• Proven track record in portfolio management, product marketing and category growth.
• Strong understanding of commercial strategy, portfolio optimisation and go‑to‑market planning.
• Experience across brand, digital, media, e‑commerce and integrated marketing activation.
• Strong commercial acumen, with experience managing A&P budgets and measuring ROI.
• Strong understanding of consumer and market insights, with the ability to turn insights into business actions.
• Demonstrated ability to influence and manage senior stakeholders across functions and markets.
• Experience leading cross‑functional teams and working with external agencies.
• Entrepreneurial, action‑oriented and comfortable operating in a fast‑moving, complex environment.
• Strong problem‑solving skills with the ability to manage multiple priorities.
• A collaborative, resilient and owner‑minded approach.
• Bachelor's degree or equivalent in Marketing, Business or a related discipline.