APAC Growth Marketing & MarTech Leader

Visa; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Visa is seeking a Senior Manager, Growth Marketing & MarTech, Asia Pacific to build and scale a data-enabled growth marketing capability across the region. The role ties growth strategy, performance media, marketing technology and first-party data to acquire, engage and retain high-value audiences and demonstrate measurable business impact.

You will lead APAC growth marketing strategy, define the marketing technology roadmap, and activate first-party data across CRM and paid media, working with

Qualifications

• 8-10+ years in growth or performance marketing.
• Experience building scalable growth capabilities across channels and markets.
• Strong knowledge of CRM, DMP, and CDP concepts and workflows.
• Ability to translate marketing needs into technical requirements.
• Experience with analytics, attribution, and experimentation.

Responsibilities

• Lead APAC growth marketing strategy across acquisition, engagement, conversion and retention.
• Define and implement marketing technology roadmap to scale performance marketing.
• Own first-party data acquisition, segmentation and activation across CRM and paid media.
• Establish measurement frameworks linking media, CRM and journeys to outcomes.
• Build scalable governance and playbooks for teams across marketing, data, privacy, and tech.

Skills

Growth marketing

Performance marketing

CRM & lifecycle

Marketing technology

First-party data

Audience segmentation

Attribution & analytics

Technical requirements translation

Web analytics

Data governance awareness

Tools

CRM

DMP

CDP

Job description

Visa is seeking a Senior Manager, Growth Marketing & MarTech, Asia Pacific to build and scale a data-enabled growth marketing capability across the region. The role ties growth strategy, performance media, marketing technology and first-party data to acquire, engage and retain high-value audiences and demonstrate measurable business impact.

You will lead APAC growth marketing strategy, define the marketing technology roadmap, and activate first-party data across CRM and paid media, working with