APAC Growth Analytics & Planning Lead

Maker Lab; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Maker Lab, a marketing agency, seeks a senior data analytics/strategy lead to accelerate client growth across APAC. You will combine operational planning with rigorous data analysis to evaluate campaigns, optimize budgets, and solve complex business problems.

Expect to translate intricate datasets into executive-ready insights and drive cross-functional projects in a fast-paced environment. You will leverage SQL, BigQuery, Tableau, and Power BI to model data, build robust financial and

Qualifications

• BA/BS degree or equivalent practical experience
• 8+ years of experience in analytical, strategy, or operations roles
• Proven data fluency with datasets and analytics tools (SQL, BigQuery, Tableau, Power BI)
• Advanced Google Sheets / Excel capabilities to build financial, operational models

Responsibilities

• Conduct deep-dive business analysis and data modelling to support marketing investment decisions
• Drive strategic, analytical, and operational projects across cross-functional regional teams
• Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation
• Establish key performance frameworks, campaign maturity benchmarks, and ROI metrics
• Identify opportunities to streamline approvals, automate reporting, and simplify processes
• Distil data-driven learnings and best practices across initiatives for executive audiences
• Craft compelling narratives to communicate marketing data to executives

Skills

SQL

BigQuery

Tableau

Power BI

Excel/Sheets

Education

BA/BS degree or equivalent practical experience

Tools

None

Job description

Maker Lab, a marketing agency, seeks a senior data analytics/strategy lead to accelerate client growth across APAC. You will combine operational planning with rigorous data analysis to evaluate campaigns, optimize budgets, and solve complex business problems.

Expect to translate intricate datasets into executive-ready insights and drive cross-functional projects in a fast-paced environment. You will leverage SQL, BigQuery, Tableau, and Power BI to model data, build robust financial and