Marketing Planning & Operations Analytics Manager

Maker Lab; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Maker Lab, a marketing agency, seeks a senior data analytics/strategy lead to accelerate client growth across APAC. You will combine operational planning with rigorous data analysis to evaluate campaigns, optimize budgets, and solve complex business problems.

Expect to translate intricate datasets into executive-ready insights and drive cross-functional projects in a fast-paced environment. You will leverage SQL, BigQuery, Tableau, and Power BI to model data, build robust financial and

Qualifications

• BA/BS degree or equivalent practical experience
• 8+ years of experience in analytical, strategy, or operations roles
• Proven data fluency with datasets and analytics tools (SQL, BigQuery, Tableau, Power BI)
• Advanced Google Sheets / Excel capabilities to build financial, operational models

Responsibilities

• Conduct deep-dive business analysis and data modelling to support marketing investment decisions
• Drive strategic, analytical, and operational projects across cross-functional regional teams
• Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation
• Establish key performance frameworks, campaign maturity benchmarks, and ROI metrics
• Identify opportunities to streamline approvals, automate reporting, and simplify processes
• Distil data-driven learnings and best practices across initiatives for executive audiences
• Craft compelling narratives to communicate marketing data to executives

Skills

SQL

BigQuery

Tableau

Power BI

Excel/Sheets

Education

BA/BS degree or equivalent practical experience

Tools

None

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

You'll drive business efficiencies and strategic growth for clients across APAC by combining operational planning with deep analytical rigour. Operating in a fast-paced environment, you will bridge the gap between complex datasets and marketing execution—using data modelling and quantitative insights to evaluate campaign performance, optimise budget allocation, and solve complex business problems.

Responsibilities:

• Conduct deep-dive business analysis and data modelling to support crucial marketing investment decisions
• Drive and support strategic, analytical, and operational projects across cross-functional regional teams
• Manage annual and quarterly planning, including data-backed budget modelling and headcount allocation processes
• Establish key performance frameworks, campaign maturity benchmarks, and metrics to continuously evaluate marketing efficiency and ROI
• Identify opportunities to streamline cross-functional approvals, automate reporting workflows, and simplify operational processes
• Distil data-driven learnings and best practices from various initiatives and syndicate across functions
• Craft compelling, insight-backed narratives to communicate complex marketing data simply to executive stakeholders

You:

• BA/BS degree or equivalent practical experience
• 8+ years of experience in an analytical, strategy, or operations role within high-growth tech environments, management consulting, or corporate strategy
• Proven technical data fluency: hands-on experience working with datasets and analytical tools (e.g., SQL, BigQuery, Tableau, PowerBI) to extract actionable business insights
• Advanced Google Sheets / Excel capabilities for building financial, operational, and performance models from scratch
• Ability to translate complex datasets into simple, intuitive executive communications—balancing deep analytical rigor with practical actionability
• Distinctive problem-solving and quantitative analysis skills combined with strong business judgment
• Track record of thriving in fast-paced, matrixed environments with high agility and quick decision-making cycles
• Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC