APAC Field Marketing Director: Growth & Strategy

Aspen Technology

Singapore

On-site

SGD 180,000 - 260,000

Full time

14 days+

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Job summary

Aspen Technology, a global leader in industrial software, seeks a Director of Field Marketing, APAC based in Singapore to lead regional marketing across Southeast Asia, India, Korea, Japan, China, Australia and New Zealand. You will drive pipeline growth and manage a high-performing regional team, partnering with sales and product marketing to tailor regional programs.

The role requires 10+ years in B2B technology marketing in APAC, strong leadership, and fluency in English.

Qualifications

  • Bachelor's degree and 10+ years of B2B technology marketing experience across APAC.
  • Proven success in integrated field marketing that drives pipeline and revenue.
  • Strong ability to partner with executive leadership, sales, product management and marketing to shape go-to-market strategy.

Responsibilities

  • Lead the regional growth strategy and align with global marketing objectives.
  • Inspire and develop a high-performing regional field marketing team.
  • Partner with regional sales leadership to ensure pipeline targets and programs are actionable.
  • Plan and execute events, digital programs, ABM initiatives and demand gen activities.
  • Drive ROI through budgets, analytics and scalable processes.

Skills

APAC marketing
Demand generation
Budget management
Cross-functional leadership
Analytics
Sales alignment
Enterprise software
Marketing tech
English fluency

Education

Bachelor's degree

Tools

Salesforce
Eloqua
LinkedIn
ZoomInfo
AI marketing tools

Job description

Aspen Technology, a global leader in industrial software, seeks a Director of Field Marketing, APAC based in Singapore to lead regional marketing across Southeast Asia, India, Korea, Japan, China, Australia and New Zealand. You will drive pipeline growth and manage a high-performing regional team, partnering with sales and product marketing to tailor regional programs.

The role requires 10+ years in B2B technology marketing in APAC, strong leadership, and fluency in English.

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