APAC Digital Marketing Manager

Fairygodboss; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global technology company in Singapore is seeking a skilled Digital Demand Manager to oversee digital marketing initiatives across the APAC region. The ideal candidate will have extensive experience in managing digital demand channels, strong analytical and project management skills, and the ability to work collaboratively with multiple teams. This role requires a proactive and detail-oriented individual who can thrive in a dynamic environment.

Qualifications

• Experience managing digital demand channels such as Paid Search and Social Media.
• Strong communication skills and ability to negotiate.
• Proven project management abilities with strong attention to detail.

Responsibilities

• Act as local contact for digital questions and advise on digital channels.
• Build and own the APAC digital plan.
• Monitor and optimise lead flow lifecycle from digital activation.

Skills

Analytical skills

Project management

Communication skills

Collaboration

Tools

Eloqua

Marketing automation

Job description

91% say women are treated fairly and equally to men

93% would recommend this company to other women

92% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.

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Position summary

vailable digital channels and technology to their fullest, as well as suggesting new ways to drive demand generation and/or nurture the prospects into and through our funnel.

The successful candidate will be a skilled project and process manager with an eye for metric measurement and monitoring, but with a solid and applied digital performance marketing understanding at their core. The candidate should be just at ease when required to roll up their sleeves and get things done and done quickly as they are in seeing the bigger picture and path to performance.

To succeed in this role, you will know how to navigate a large, global, and complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of 'owning the number'. You will have a strong track record across the digital B2B marketing mix in the support of demand generation, and activation, and be expert in bringing together different groups of people to deliver growth in the APAC region.

This position reports directly to the ESI Senior Director of Digital Demand but will work closely with the wider organisation and marketing teams, in particular the Field marketers for each country and the ESI Digital Demand Director.

ESSENTIAL RESPONSIBILITIES:

In-region local point of first contact for digital questions and advice on digital channels and their use

Working closely with the ESI Digital Demand Director to build and own APAC digital plan

Work with Growth & Field marketers to deliver cost-effective and scalable digital support of regional plans through available digital channels

Monitor and optimise the lead flow lifecycle generated from digital activation - from routing to nurturing and conversion

Work with central digital demand team to ensure top of funnel demand is nurtured effectively through campaign cycle

Work with Field & Growth teams on digital channel selection and post-campaign digital analysis for future improvements

Work with marketing ops to build channel, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors

Contribute to any corporate initiatives as needed.

EXPERIENCE:

Experience of managing the core digital demand channels (such as Paid and Organic Search, Paid Social Media, Content Syndication etc) required

Knowledge of the HCM/HR/Payroll market would be a distinct advantage

Knowledge of Eloqua/Marketing automation capabilities an advantage

Extremely analytical and detail-oriented, with proven project management abilities

Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)

Requires logic and reasoning to identify strong opportunities in the win/loss and market data available

Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes

Proven track record of managing multiple projects on tight deadlines and driving meaningful results

International business experience is a definite plus. Exposure to working in large, global organizations would be useful

Results oriented , proactive and spirit of initiative

Accuracy and attention to detail

Self-motivating and driven to make an impact

GENERAL SKILLS AND QUALIFICATIONS

Excellent technical, oral, and written communication skills required.

Ability to build strong individual and team relationships and manage multiple programs concurrently.

Ability to problem solve, multi-task and meet deadlines.

Work independently and interact with various levels of management.

Ability to function in a flexible, constantly changing environment essential.

Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities.

Exceptional ability to translate business requirements into high-level and detailed functional specifications.

Effectively plans, coordinates and prioritizes work efforts of multiple groups.

Ability to work at a detailed level while maintaining the big picture of the overall system design.

Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate

Anticipates, identifies, and resolves problems in a timely manner.

Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up.

Ability to communicate effectively with both business and technical staff and convey complex ideas.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

91% say women are treated fairly and equally to men

93% would recommend this company to other women

92% say the CEO supports gender diversity

Ratings are based on anonymous reviews by Fairygodboss members.