Freelance Social Media Analyst

Maker Lab Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Maker Lab is seeking a Social Media Analyst in Singapore to turn data into the driving force behind content strategy for a major tourism and leisure brand. You will manage AI and social media analytics tools, build real-time dashboards, and translate performance data into actionable recommendations for creative and strategic decisions.

You will analyze audience demographics, track emerging trends, and report on sentiment and competitive activity, collaborating with the Social Strategist to drive

Qualifications

• BA/BS degree or equivalent experience.
• Minimum 3+ years of professional experience in social media analytics, digital reporting, or data-driven content strategy.
• Proven proficiency in using major social media analytics platforms and dashboarding tools (e.g., native platform insights, listening tools, third‑party analytics software).
• Demonstrated ability to conduct detailed analysis of content performance, audience demographics, and competitive landscapes.
• Strong capability in translating complex data sets and statistical analysis into simple, narrative‑based recommendations.
• Experience in identifying and reporting on fast‑moving social media trends and audience sentiment.
• Highly organised, detail‑oriented, and a self‑starter with a track record of strong performance in fast‑paced, analytical roles.
• Exceptional verbal and written English communication and presentation skills, with proven experience presenting data findings to non‑analytical audiences.

Responsibilities

• Data Management & Tools: Manage and operate the suite of AI and social media analytics tools utilised by the team to gather performance and audience data.
• Performance Tracking: Develop and maintain the real-time "Impact Dashboard" for transparent, continuous performance tracking across all social channels and campaigns.
• Insight Generation: Analyse content performance metrics to provide clear, actionable recommendations for creative and strategic optimisation, driving continuous improvement.
• Trend & Sentiment Reporting: Identify and report on emerging social media trends, audience sentiment, competitor activity, and overall market dynamics, working closely with the Social Strategist.
• Data Translation: Translate complex, raw data into clear, concise, and compelling reports and visualisations for creative and strategic teams, ensuring data is easily digestible and informs decision-making.
• Empirical Foundation: Ensure all content decisions and strategic pivots are rooted in a deep, empirical understanding of audience behaviour and platform dynamics.

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

As a Social Media Analyst, you'll turn data into the driving force behind great content. Uncover audience behaviours, spot cultural trends, and transform performance insights into recommendations that shape creative strategy for a major tourism and leisure brand.

Role:

• Data Management & Tools: Manage and operate the suite of AI and social media analytics tools utilised by the team to gather performance and audience data.


• Performance Tracking: Develop and maintain the real-time \"Impact Dashboard\" for transparent, continuous performance tracking across all social channels and campaigns.


• Insight Generation: Analyse content performance metrics to provide clear, actionable recommendations for creative and strategic optimisation, driving continuous improvement.


• Trend & Sentiment Reporting: Identify and report on emerging social media trends, audience sentiment, competitor activity, and overall market dynamics, working closely with the Social Strategist.


• Data Translation: Translate complex, raw data into clear, concise, and compelling reports and visualisations for creative and strategic teams, ensuring data is easily digestible and informs decision-making.


• Empirical Foundation: Ensure all content decisions and strategic pivots are rooted in a deep, empirical understanding of audience behaviour and platform dynamics.

You:

• BA/BS degree or equivalent experience


• Minimum 3+ years of professional experience in social media analytics, digital reporting, or data-driven content strategy.


• Proven proficiency in using major social media analytics platforms and dashboarding tools (e.g., native platform insights, listening tools, third‑party analytics software).


• Demonstrated ability to conduct detailed analysis of content performance, audience demographics, and competitive landscapes.


• Strong capability in translating complex data sets and statistical analysis into simple, narrative‑based recommendations.


• Experience in identifying and reporting on fast‑moving social media trends and audience sentiment.


• Highly organised, detail‑oriented, and a self‑starter with a track record of strong performance in fast‑paced, analytical roles.


• Exceptional verbal and written English communication and presentation skills, with proven experience presenting data findings to non‑analytical audiences.


• Exceptional verbal and written English communication and presentation skills.