APAC App Monetization Marketing Lead

Salt Digital Recruitment; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

Salt Digital Recruitment is looking for an App Monetization Marketing Manager based in Singapore to lead the go-to-market strategy for the Asia Pacific region, particularly in China, Vietnam, Korea, and Japan. The role includes strategy development, brand management, program execution, and measurement of marketing initiatives.

Ideal candidates should have at least 7 years of experience in integrated marketing within a B2B technology environment, be fluent in Mandarin, and possess strong English communication skills. The contract role offers opportunities to shape business representation in key APAC markets.

Qualifications

• A minimum of 7 years of relevant experience in integrated marketing, particularly in a B2B tech setting.
• Proven success in executing marketing strategies and campaigns.
• Demonstrated experience working with APAC partners and understanding local cultures and practices.

Responsibilities

• Lead and execute the marketing strategy for the APAC markets.
• Ensure consistent brand presence within the APAC region.
• Develop, deploy, and localize marketing content and programs.

Skills

Integrated marketing

Partner marketing

Channel marketing

Project management

Analytical skills

Fluent Mandarin

Strong English communication

Job description

Salt Digital Recruitment is looking for an App Monetization Marketing Manager based in Singapore to lead the go-to-market strategy for the Asia Pacific region, particularly in China, Vietnam, Korea, and Japan. The role includes strategy development, brand management, program execution, and measurement of marketing initiatives.

Ideal candidates should have at least 7 years of experience in integrated marketing within a B2B technology environment, be fluent in Mandarin, and possess strong English communication skills. The contract role offers opportunities to shape business representation in key APAC markets.