APAC ADx Regional Marketing Lead

BD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BD is seeking an ADx Regional Marketing Specialist for APAC to develop and execute regional marketing strategies, driving product adoption and revenue growth across Asia-Pacific. The role focuses on market insights, campaigns, events, and stakeholder engagement in a fast-paced, matrixed environment.

The ideal candidate has a bachelor’s degree in Marketing or related field, 1–3 years in APAC marketing, strong communication skills, and English proficiency. Travel 10–20% is expected.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or related field.
• 1–3 years of marketing experience in APAC within medical device/diagnostics/pharma.
• Proven experience in developing and executing marketing strategies and campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and in a fast-paced, matrixed organization.
• Proficiency in English; APAC language skills advantageous.
• Strong analytical skills to translate market data into actionable plans.
• Willingness to travel 10–20% within APAC.
• Proficiency with Word, Excel, PowerPoint; CRM and marketing automation experience.

Responsibilities

• Develop and execute marketing strategies for the ADx portfolio in APAC.
• Drive product adoption, market penetration and revenue growth.
• Conduct market research and competitive analysis for APAC diagnostics.
• Plan and execute regional events, webinars, and conferences.
• Manage relationships with KOLs and professional organizations.
• Monitor campaigns and provide optimization recommendations.
• Coordinate internal communications and meetings.

Skills

Marketing strategy

Stakeholder influence

Communication skills

Presentation skills

Analytical thinking

English proficiency

APAC market knowledge

Independent work

Travel readiness

Education

Bachelor's degree in Marketing, Business, Life Sciences

Master's degree preferred

Tools

CRM

Marketing automation

Microsoft Office

Job description

BD is seeking an ADx Regional Marketing Specialist for APAC to develop and execute regional marketing strategies, driving product adoption and revenue growth across Asia-Pacific. The role focuses on market insights, campaigns, events, and stakeholder engagement in a fast-paced, matrixed environment.

The ideal candidate has a bachelor’s degree in Marketing or related field, 1–3 years in APAC marketing, strong communication skills, and English proficiency. Travel 10–20% is expected.