APAC ADx Marketing Lead for Diagnostics & Growth

Becton, Dickinson and Company; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Becton, Dickinson and Company (BD) is seeking an ADx Regional Marketing Specialist for APAC in Singapore. You will develop and execute marketing strategies for the ADx portfolio across Asia-Pacific, focusing on product adoption, market penetration, and revenue growth.

You will conduct market research, plan regional events, manage KOL relationships, monitor campaigns, and drive internal communications. 1–3 years marketing experience in APAC and English fluency are required, with travel up to 20%.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field.
• Master's degree preferred.
• 1–3 years of marketing experience in APAC, preferably in medical device, diagnostics, or pharma.
• Experience in developing and executing marketing strategies and campaigns.
• Proficiency in English; fluency in APAC languages is an advantage.
• Willingness to travel 10–20% within APAC.
• Experience with CRM and marketing automation platforms is a plus.
• Strong communication, presentation and stakeholder influencing skills.

Responsibilities

• Conduct market research and competitive analysis for APAC diagnostic landscape.
• Plan and execute regional marketing events, webinars, workshops, and conferences.
• Manage relationships with KOLs and professional organizations in APAC.
• Monitor marketing campaigns and provide reports with optimization recommendations.
• Drive effective internal communication and meetings.

Skills

Communication

Presentation

Interpersonal skills

English proficiency

APAC language awareness

Independent & collaborative

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Master's degree preferred

Tools

CRM platforms

Marketing automation platforms

MS Office Suite

Job description

Becton, Dickinson and Company (BD) is seeking an ADx Regional Marketing Specialist for APAC in Singapore. You will develop and execute marketing strategies for the ADx portfolio across Asia-Pacific, focusing on product adoption, market penetration, and revenue growth.

You will conduct market research, plan regional events, manage KOL relationships, monitor campaigns, and drive internal communications. 1–3 years marketing experience in APAC and English fluency are required, with travel up to 20%.