ADx Regional Marketing Specialist, APAC

BD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BD is seeking an ADx Regional Marketing Specialist for APAC to develop and execute regional marketing strategies, driving product adoption and revenue growth across Asia-Pacific. The role focuses on market insights, campaigns, events, and stakeholder engagement in a fast-paced, matrixed environment.

The ideal candidate has a bachelor’s degree in Marketing or related field, 1–3 years in APAC marketing, strong communication skills, and English proficiency. Travel 10–20% is expected.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or related field.
• 1–3 years of marketing experience in APAC within medical device/diagnostics/pharma.
• Proven experience in developing and executing marketing strategies and campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and in a fast-paced, matrixed organization.
• Proficiency in English; APAC language skills advantageous.
• Strong analytical skills to translate market data into actionable plans.
• Willingness to travel 10–20% within APAC.
• Proficiency with Word, Excel, PowerPoint; CRM and marketing automation experience.

Responsibilities

• Develop and execute marketing strategies for the ADx portfolio in APAC.
• Drive product adoption, market penetration and revenue growth.
• Conduct market research and competitive analysis for APAC diagnostics.
• Plan and execute regional events, webinars, and conferences.
• Manage relationships with KOLs and professional organizations.
• Monitor campaigns and provide optimization recommendations.
• Coordinate internal communications and meetings.

Skills

Marketing strategy

Stakeholder influence

Communication skills

Presentation skills

Analytical thinking

English proficiency

APAC market knowledge

Independent work

Travel readiness

Education

Bachelor's degree in Marketing, Business, Life Sciences

Master's degree preferred

Tools

CRM

Marketing automation

Microsoft Office

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The ADx Regional Marketing Specialist, APAC will be responsible for developing and executing marketing strategies and initiatives for ADx portfolio across the Asia-Pacific region. This role focuses on driving product adoption, market penetration, and revenue growth for ADx solutions by understanding regional market dynamics and customer needs.

Job Responsibilities

Conduct market research and competitive analysis to identify market trends, customer insights, and unmet needs specific to the APAC diagnostic landscape.

Plan and execute regional marketing events, workshops, webinars, and conferences to promote ADx products and solutions.

Manage relationships with key opinion leaders (KOLs) and professional organizations in the APAC diagnostics community to drive advocacy and market education.

Monitor and analyze marketing campaign performance, providing regular reports and recommendations for optimization.

Drive effective and influential internal communication and internal meetings

Job Qualifications

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. Master’s degree preferred.

1-3 years of experience in marketing, preferably within the medical device, diagnostics, or pharmaceutical industry, with a focus on the Asia-Pacific market.

Demonstrated experience in developing and executing successful marketing strategies and campaigns.

Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at all levels.

Proven ability to work independently and collaboratively in a fast-paced, matrixed organization.

Proficiency in English; fluency in one or more major APAC languages (e.g., Mandarin, Japanese, Korean) is a significant advantage.

Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing plans.

Willingness to travel frequently within the APAC region (10%-20%).

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Experience with CRM and marketing automation platforms is a plus.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

SGP The Strategy