Analytics Product Lead — SME Digital Banking

UOB; Singapore; On-site; SGD 110,000 - 160,000; Full time

Job summary

1011 United Overseas Bank Ltd is seeking an analytics product leader to drive SME digital acquisition, activation, engagement, and relationship deepening. You will convert customer and behavioral data into actionable insights, experiments, and decision solutions that deliver measurable value.

This role emphasizes analytics product leadership, not just reporting. Partner with Digital, Product, Sales, Marketing, Finance, Risk, Operations, Technology and Data teams while applying responsible AI and

Qualifications

• Relevant experience in digital, customer, product, marketing, or banking analytics with business impact.
• Strong understanding of digital journeys, funnels and measurement.
• Experience with customer, transaction, product-usage and digital-behavioral data.
• Ability to translate ambiguous needs into analytics products and exec-level recommendations.

Responsibilities

• Translate SME Digital Banking priorities into an analytics roadmap.
• Develop KPI frameworks and insights for digital channels and product usage.
• Analyze customer journeys to identify friction and growth opportunities.
• Lead analytics across enablement, conversion, usage, revenue, and retention.
• Design experiments and prioritize incremental lift with governance.

Skills

SQL

Python

Power BI

Data analysis

Stakeholder comms

Tools

Tableau

Qlik

Job description

1011 United Overseas Bank Ltd is seeking an analytics product leader to drive SME digital acquisition, activation, engagement, and relationship deepening. You will convert customer and behavioral data into actionable insights, experiments, and decision solutions that deliver measurable value.

This role emphasizes analytics product leadership, not just reporting. Partner with Digital, Product, Sales, Marketing, Finance, Risk, Operations, Technology and Data teams while applying responsible AI and