Head of Digital Analytics & Growth Innovation

United Overseas Bank Limited (UOB); Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

United Overseas Bank Ltd is expanding its analytics product team to accelerate SME digital acquisition, activation, and engagement. You will translate business problems into scalable analytics products, leveraging AI and automation to improve decision support and reduce manual reporting.

The role spans digital onboarding, SME app usage, BizSmart, and emerging digital propositions, with responsibility from discovery through scale and monitoring to realize value.

Qualifications

• Relevant experience in digital, customer, product, marketing, or banking analytics, with demonstrated business impact.
• Strong understanding of digital journeys, conversion funnels, customer segmentation, experimentation, and performance measurement.
• Experience working with customer, transaction, product-usage, and digital-behavioral data.
• Proficiency in SQL and at least one analytical tool such as Python, SAS, or R; experience with Power BI, Tableau, Qlik, or equivalent.
• Ability to translate ambiguous business needs into implementable analytics products and executive-level recommendations.
• Strong commercial judgment, structured problem-solving, stakeholder influence, and communication skills.
• Ability to use approved AI and automation tools pragmatically to improve analytics productivity, quality, and scalability.
• Sound understanding of data governance, privacy, security, and analytical controls.

Responsibilities

• Translate SME Digital Banking priorities into an analytics roadmap aligned with acquisition, activation, digital adoption, cross-sell, retention, customer experience, and cost efficiency.
• Develop KPI frameworks and management insights for digital sales channel, digital onboarding, product usage, customer engagement, and ecosystem propositions.
• Analyze end-to-end customer journeys using funnel, cohort, path, and behavioral analytics to identify friction, abandonment, unmet needs, and growth opportunities.
• Build actionable customer segments, triggers, and next-best-actions using firmographics, lifecycle stages, cash-flow patterns, transactions, product holdings, and digital behavior.
• Lead analytics for digital sales channels and other digital propositions across enablement, conversion, usage, revenue, margin, retention, and assisted-to-digital migration.
• Develop the measurement framework for UOB BizSmart, covering customer discovery, solution adoption, engagement, retention, and contribution to deeper banking relationships.
• Design controlled experiments across journeys, messages, offers, features, and channel treatments; prioritize incremental lift and net margin over gross response or raw propensity.
• Convert recurring decisions into scalable analytics products following the lifecycle: Discovery - Experiment - Harden - Scale - Monitor - Refresh.
• Use approved AI and automation tools to reduce manual reporting, accelerate data preparation and insight generation, improve management commentary, and enhance decision support, with appropriate validation and human oversight.
• Partner with Digital, Product, Sales, Marketing, Finance, Risk, Operations, Technology, and Data teams to turn business problems into measurable interventions.
• Ensure compliance with data quality, privacy, security, access, documentation, model, and responsible AI requirements.
• Consolidate, automate, or retire reports that do not support a clear business decision or action.

Skills

SQL

Python

SAS

R

Power BI

Tableau

Qlik

Tools

Power BI

Tableau

Qlik

Job description

United Overseas Bank Ltd is expanding its analytics product team to accelerate SME digital acquisition, activation, and engagement. You will translate business problems into scalable analytics products, leveraging AI and automation to improve decision support and reduce manual reporting.

The role spans digital onboarding, SME app usage, BizSmart, and emerging digital propositions, with responsibility from discovery through scale and monitoring to realize value.