Analytics Lead - Planning & Measurement (Large Sales)

Google Inc.; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Google seeks an Analytical Lead for Planning and Measurement within Large Customer Sales in Singapore. You’ll lead measurement strategy, partner with Sales, Product, and Engineering teams, and translate client needs into actionable measurement plans leveraging Google and third-party tools.

You will drive insights, advocate for data-driven decisions, and help clients optimize advertising effectiveness across digital channels in Southeast Asia.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
• Experience presenting insights to senior stakeholders and influencing decision-making.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
• Understanding of Online Commerce, Social Commerce platforms and Ecosystem in South East Asia.
• Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms.
• Strong communication, analytical, and problem-solving skills.

Responsibilities

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
• Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

Skills

Media analytics

Advertising sales

Digital media

Consulting

Financial analysis

Stakeholder influence

Communication

SQL

R

Python

Data visualization

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

R

Python

Data visualization

Job description

Google seeks an Analytical Lead for Planning and Measurement within Large Customer Sales in Singapore. You’ll lead measurement strategy, partner with Sales, Product, and Engineering teams, and translate client needs into actionable measurement plans leveraging Google and third-party tools.

You will drive insights, advocate for data-driven decisions, and help clients optimize advertising effectiveness across digital channels in Southeast Asia.