Analytics Lead, Planning & Measurement – LCS

Google; Singapore; On-site; SGD 150,000 - 190,000; Full time

Job summary

Google Singapore is seeking an Analytical Lead to guide measurement strategies for e-commerce, gaming and travel clients. You will collaborate with Sales, Product and Engineering to deliver robust measurement programs and actionable insights.

You will leverage Analytics, Ads and Firebase data to optimize campaigns, present insights to senior stakeholders, and help clients achieve ambitious outcomes in a fast-paced, data-driven environment.

Qualifications

• Candidate holds a Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
• Experience with measurement and analytics is preferred.

Responsibilities

• Build strong relationships with client stakeholders and partner withSales, Product and Engineering teams.
• Craft media plan guidance across performance and brand aligned with objectives.
• Develop measurement frameworks and roadmaps for clients across methodologies and Google solutions.
• Analyze campaign data using statistical techniques and causal inference.
• Design and run A/B and multivariate tests to prove value of channels and strategies.

Skills

Media analytics

Advertising sales

Digital media

Consulting

Financial analysis

SQL

R

Python

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

R

Python

Job description

Google Singapore is seeking an Analytical Lead to guide measurement strategies for e-commerce, gaming and travel clients. You will collaborate with Sales, Product and Engineering to deliver robust measurement programs and actionable insights.

You will leverage Analytics, Ads and Firebase data to optimize campaigns, present insights to senior stakeholders, and help clients achieve ambitious outcomes in a fast-paced, data-driven environment.