Ads Measurement GTM Lead - APAC Partnerships

Google; Singapore; Hybrid; SGD 180,000 - 260,000; Full time

Job summary

Google Singapore is seeking an Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM. This role will shape go-to-market strategy for 3P partners and agencies across APAC, driving growth and commercialization of next-generation ads products.

You will collaborate with HoldCos, independent agencies, and analytics platforms to operationalize measurement workflows and scale adoption, while guiding internal teams to meet revenue goals.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in digital advertising, consultative sales, business development, go-to-market strategy, or digital marketing.
• Experience in identifying and partnering in brand agreements and advertising agreements.

Responsibilities

• Define and execute GTM strategies to scale adoption of AI-powered ads measurement solutions across agency partners and third-party platforms.
• Collaborate closely with HoldCos, independent agencies, and analytics platforms to operationalize, scale, and integrate next-generation advertising measurement workflows and frameworks.
• Act as the primary strategic bridge between external partners and internal Product and Engineering teams to identify friction and unlock commercial opportunities.
• Structure high-impact co-growth initiatives and commercial incentive models that motivate third-party intermediaries to build dedicated business practices around Google technology.
• Serve as a modern measurement authority to upskill internal sales teams, advise agency leadership, and lead seamless cross-functional operations.

Education

Bachelor's degree or equivalent

Job description

Google Singapore is seeking an Ads Measurement Special Projects Lead, Agencies and Partners, APAC Product GTM. This role will shape go-to-market strategy for 3P partners and agencies across APAC, driving growth and commercialization of next-generation ads products.

You will collaborate with HoldCos, independent agencies, and analytics platforms to operationalize measurement workflows and scale adoption, while guiding internal teams to meet revenue goals.