Analytical Lead, Planning and Measurement, Large Customer Sales

Google LLC; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Google seeks an Analytical Lead for Planning and Measurement within Large Customer Sales in Singapore. You’ll lead measurement strategy, partner with Sales, Product, and Engineering teams, and translate client needs into actionable measurement plans leveraging Google and third-party tools.

You will drive insights, advocate for data-driven decisions, and help clients optimize advertising effectiveness across digital channels in Southeast Asia.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
• Experience presenting insights to senior stakeholders and influencing decision-making.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
• Understanding of Online Commerce, Social Commerce platforms and Ecosystem in South East Asia.
• Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms.
• Strong communication, analytical, and problem-solving skills.

Responsibilities

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
• Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

Skills

Media analytics

Advertising sales

Digital media

Consulting

Financial analysis

Stakeholder influence

Communication

SQL

R

Python

Data visualization

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

R

Python

Data visualization

Job description

Analytical Lead, Planning and Measurement, Large Customer Sales

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Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

If you are a foreign national finalist for a role in the Philippines and require a work permit, please be aware that Philippine labor law mandates the publication of your name and nationality in a national newspaper and the designated local government portal, as part of the immigration compliance process. This is a required step for completing your job application for this role, obtaining your work permit and employment in the country.

Nationals from the following countries are currently unable to obtain a Work Visa in Pakistan: India, Israel

For Singapore Applicants:

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

For Philippines Applicants:

If you are a foreign national finalist for a role in the Philippines and require a work permit, please be aware that Philippine labor law mandates the publication of your name and nationality in a national newspaper and the designated local government portal, as part of the immigration compliance process. This is a required step for completing your job application for this role, obtaining your work permit and employment in the country.

For Pakistan Applicants:

Nationals from the following countries are currently unable to obtain a Work Visa in Pakistan: India, Israel

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Jakarta, Indonesia; Taguig, Metro Manila, Philippines; Karachi, Pakistan.

• Bachelor's degree or equivalent practical experience.
  
• 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.

Preferred qualifications:

• Experience in statistical analysis and data visualization and with SQL, R, or Python.
• Experience presenting insights to senior stakeholders and influencing decision-making.
• Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
• Understanding of Online Commerce, Social Commerce platforms and Ecosystem in South East Asia.
• Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms.
• Strong communication, analytical, and problem-solving skills.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

The Planning & Measurement team at Google is a critical part of our advertising business, ensuring that our clients understand the value and impact of their campaigns. We're searching for a passionate and experienced Analytical Lead to join our team and help drive better measurement practices across a portfolio of clients in e-commerce, gaming and travel.

In this role, you'll be a trusted advisor and consultant, working closely with both internal teams and external clients to develop and implement robust measurement strategies. You will leverage Google's data and technology to provide actionable insights that improve advertising effectiveness and drive business results.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
• Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
• Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
• Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
• Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.