Growth Manager, App Install & Paid Campaigns

Mozat Pte Ltd

Singapore

On-site

SGD 45,000 - 67,000

Full time

3 days ago

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Benefits offered by this job

Hands-on growth work across markets

Direct access to CEO

Probation period: 3 months

Job summary

Lobah Play in Singapore is seeking a hands-on Growth Marketing Specialist to run our paid user acquisition across Meta, Google and TikTok. You will translate strategic direction from the CEO into fast, accurate campaigns and ensure clean data and attribution.

You will own testing and optimization, manage multi-market budgets, and collaborate with our in-house AI creative team to deploy assets within tight turnaround times. This role offers growth across markets and direct access to the CEO.

Qualifications

At least 1 year of hands-on experience running app install campaigns.
Experience managing a monthly ad budget of at least USD 10,000 (or equivalent).
Familiar with platform learning phases, bidding and attribution.
Able to execute a defined playbook with speed and discipline.

Responsibilities

Set up and manage app install campaigns on Meta, Google Ads, and TikTok across multiple markets.
Run Stage 1 direction tests following the playbook with equal budgets and clear signals.
Brief AI creative team and launch assets within agreed turnaround times.
Own tracking and attribution with our mobile measurement partner and keep data accurate.
Weekly reporting on CPI, installs, and conversions per market, updating the Playbook.