Digital Marketing

Beautiful Mum @ Orchard; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

Beautiful Mum @ Orchard is seeking a digital marketing specialist in Singapore to plan and run campaigns across Google Ads, Meta, YouTube, TikTok, and more. You will optimize for leads, sales, and growth, track performance, and share insights.

You’ll also improve SEO, collaborate with KOLs, and create content for Meta, Instagram, TikTok, and Xiaohongshu. Strong analytics and storytelling skills are essential, with a hands-on marketing mindset.

Qualifications

• Degree in Marketing, Communications, Business, or related field.
• 1+ year of hands-on experience in digital marketing.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.

Responsibilities

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.

Skills

Meta Ads

TikTok

Xiaohongshu

Google Ads

Analytics

Cross-channel marketing

Brand storytelling

Content writing

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

SEO tools

Job description

What You’ll Do:

• Plan and run digital marketing campaigns across Google Ads, Meta, YouTube, TikTok, and more.
• Optimize campaigns for lead generation, sales, and brand growth.
• Track performance, analyze data, and share actionable insights.
• Improve SEO to boost organic traffic and online visibility.
• Collaborate with KOLs for events, campaigns, and social media engagement.
• Plan and write content for Meta, Instagram, TikTok, and Xiaohongshu.
• Craft catchy headlines, slogans, and ad copy.
• Design marketing visuals when needed.
• Brainstorm creative ideas to drive growth.
• Handle ad-hoc marketing tasks as required.

Requirements:

• Degree in Marketing, Communications, Business, or related field.
• 1+ year of hands-on experience in digital marketing.
• Skilled in Meta Ads, TikTok, Xiaohongshu, Google Ads & Analytics.
• Strong understanding of cross-channel marketing strategies.
• Creative thinker with a flair for branding and storytelling.
• Data-driven and comfortable with analytics tools.
• Excellent communication and project management skills.
• Beauty/wellness industry experience is a bonus!