AI-Driven Growth Marketer — Real Estate

Propseller; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Propseller in Singapore seeks a Growth Marketing Manager to turn the marketing budget into signed deals. You will own paid acquisition across Google, Meta, TikTok and other channels, run lead-gen tools and CRM journeys, and tie results to revenue.

You’ll manage day-to-day spend across a 7-figure annual marketing budget with a freelance designer and developer, aiming for more qualified seller and buyer leads at a steadily shrinking cost per client.

Qualifications

• 5+ years in marketing, including 3+ years in performance or growth marketing, managing US$250K+ in annual spend, with results you can quantify.
• Hands-on expertise in Google Ads and Meta Ads, plus GA4 and Google Tag Manager, including conversion tracking and offline conversion sync;
• Experience with CRM (we use HubSpot), marketing automations and reporting solutions;
• Strong analytical skills: advanced spreadsheet user; SQL or Looker Studio is a bonus;
• Fluent with AI tools for creative, copy and analysis;
• Excellent written and spoken English;
• Bonus: experience with TikTok ads or landing page tools;
• Based in Singapore, or willing to relocate. We sponsor Employment Passes for eligible candidates.

Responsibilities

• Paid acquisition: Run and scale lead generation across Google, Meta, TikTok, property portals and new channels worth testing. Use AI to drive ads optimisation faster than competitors.
• Budget and bidding: Manage day-to-day spend against cost-per-qualified-lead targets, with cost per client as the north star, and recommend reallocations.
• Lead magnets: Grow usage of Propseller-made free tools such as Propseller Home Insights and Propseller Listing Insights, improve their lead conversion, and prototype new tools with AI before handing them to Product.
• Landing pages and conversion: Build and test landing pages, forms and funnels with our freelance designer and developer.
• CRM and lifecycle: Build lead-scoring, nurturing, and reactivation journeys for 150,000+ contacts.
• Measurement: Own tracking (GA4, Google Tag Manager, conversion APIs). Sync CRM outcomes back to ad platforms. Maintain, improve and automate the dashboards, and report on what’s working and what isn’t.
• Experimentation: Run a structured testing roadmap across audiences, creative, offers and pages, and share what you learn.
• Sales feedback loop: Work with sales leaders on lead quality and follow-up speed, and use their feedback to improve targeting.

Skills

Performance Marketing

Analytics

English Fluency

Campaign Optimization

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

HubSpot

SQL

Looker Studio

Job description

Propseller in Singapore seeks a Growth Marketing Manager to turn the marketing budget into signed deals. You will own paid acquisition across Google, Meta, TikTok and other channels, run lead-gen tools and CRM journeys, and tie results to revenue.

You’ll manage day-to-day spend across a 7-figure annual marketing budget with a freelance designer and developer, aiming for more qualified seller and buyer leads at a steadily shrinking cost per client.