AI Digital Marketer

LOBAH PLAY PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

KiX is looking for a hands-on online marketing Lead who owns paid acquisition across Meta, Google, TikTok and Apple Search Ads. You will manage budgets, track performance, and work with the Data team to drive results.

You will coordinate with video editors in Guangzhou, create briefs, review cuts, run A/B tests, and edit videos when needed using CapCut or Premiere. Fluency in Mandarin and English is essential to coordinate with the Guangzhou team.

Qualifications

• Hands-on Adjust experience (setup, not only reading reports)
• Managed paid campaigns on Meta and Google with real budget ownership
• Can edit short-form video yourself
• Comfortable reading data, with Excel/SQL
• Working Mandarin + English (needed to work with the GZ team)

Responsibilities

• Run paid acquisition on Meta, Google (UAC), TikTok and Apple Search Ads with budgets, bidding, targeting, and daily optimisation toward CPI, ROAS, and retention goals.
• Own Adjust end-to-end: tracker setup, event mapping, SKAN/privacy configuration, partner integrations, fraud checks and cohort analysis.
• Drive the creative pipeline with Guangzhou editors: write briefs, review cuts, run A/B tests and feed results; edit videos when speed matters (CapCut, Premiere).
• Use AI tools for creative variants, copy, localisation, and reporting automation.
• Partner with Data: define KPIs, build dashboards, read experiment results and report performance to the CEO.

Skills

Paid acquisition

Analytics & data reading

Budget ownership

Video editing (short-form)

Excel/SQL

Mandarin & English

Tools

CapCut

Premiere Pro

CapCut AI

SQL

Excel

Job description

Reports to: CEO

Location: Singapore, works with the creative team in Guangzhou

The role

You own all of KiX's online marketing: paid UA, creatives, attribution and performance reporting. You report directly to the CEO and work closely with our Data team. You decide what to test, what to scale and what to cut. You use AI tools every day to move faster.

What you'll do

• 1. Run paid acquisition on Meta, Google (UAC), TikTok and Apple Search Ads: budgets, bidding, targeting and daily optimisation against CPI, ROAS and retention goals.
• 2. Own Adjust end to end: tracker setup, event mapping, SKAN/privacy configuration, partner integrations, fraud checks and cohort analysis.
• 3. Drive the creative pipeline with our video editors in Guangzhou: write briefs, review cuts, run creative A/B tests and feed results back to them. Edit videos yourself when speed matters (CapCut, Premiere or similar).
• 4. Use AI tools for creative variants, copy, localisation and reporting automation.
• 5. Partner with Data: define KPIs, build dashboards, read experiment results and report performance and recommendations to the CEO.

Must have

• - Hands-on Adjust experience (setup, not only reading reports)
• - Managed paid campaigns on Meta and Google with real budget ownership
• - Can edit short-form video yourself
• - Comfortable reading data, with a solid level of Excel/SQL
• - Working Mandarin + English (needed to work with the GZ team)

Nice to have

• - Experience with gaming apps or the SEA market
• - AI creative tools (Midjourney, Runway, CapCut AI, etc.)
• - Experience working with teams across countries