AI‑Driven Digital Content Strategy Leader

Mandai Wildlife Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Mandai Wildlife Group seeks a Senior Manager, Digital Content Strategy to lead strategy, governance, and optimisation of digital content across Mandai’s guest-facing ecosystem.

This role ensures content is guest-centric, discoverable, measurable and scalable across mandai.com, Mandai app, CRM, and other channels, while driving data-informed, journey-led experiences and responsible AI practices.

Qualifications

• Degree in Marketing, Communications, Digital Media or related field.
• 8–12 years in digital content, strategy, marketing or product.
• Experience leading teams with at least one direct report.
• Strong knowledge of digital journeys, SEO and content optimisation.
• Familiarity with CMS platforms like AEM.
• Experience with AI/LLM in content workflows is advantageous.

Responsibilities

• Lead the digital content strategy across guest-facing platforms and channels.
• Establish governance, templates and workflows for content publishing.
• Drive content optimisation through data and A/B testing.
• Champion responsible AI adoption and localisation.
• Partner with Marketing, CRM, and Product teams to align with business objectives.

Skills

Digital strategy

Content optimisation

AI & LLM

Stakeholder mgmt

Team leadership

Analytics

CMS experience

Education

Degree in Marketing/Communications/Digital Media

Tools

Adobe Experience Manager

Job description

Mandai Wildlife Group seeks a Senior Manager, Digital Content Strategy to lead strategy, governance, and optimisation of digital content across Mandai’s guest-facing ecosystem.

This role ensures content is guest-centric, discoverable, measurable and scalable across mandai.com, Mandai app, CRM, and other channels, while driving data-informed, journey-led experiences and responsible AI practices.