Manager, Content Development - Indoor Attractions & Experiences

Mandai Global Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Mandai Wildlife Group in Singapore seeks a Content Developer to design and refresh engaging programmes for children aged 3–12, including Ranger Buddies and Curiosity Cove, across Mandai Precinct.

You will translate creative concepts into practical experiences, collaborating with Education, Operations and Creative teams to ensure accuracy, feasibility and impact, while managing IP with Mandai X and supporting strategic content planning.

Qualifications

• Diploma or Bachelor Degree in Business, Marketing, Arts, Education, Hospitality, or related discipline.
• At least 5 years of relevant experience with children's programmes or IP-based content.
• Experience with licensed IPs, brand guidelines or approval processes.
• Strong financial acumen with budget tracking or royalty management.
• Experience in children's attractions, family entertainment, museums or education-based environments.
• Collaborative and influential; able to work across diverse stakeholder groups.
• Detail-oriented while balancing creativity with operational and commercial realities.

Responsibilities

• Develop, refresh Ranger Buddies content and related experiences for 3–12-year-olds.
• Support content and experiences within Curiosity Cove, KidzWorld and other child-focused attractions.
• Translate approved concepts and creative direction into executable programmes balancing storytelling, learning and fun.
• Work with Education, Operations and Creative teams to ensure content is accurate, engaging and feasible.
• Manage Ranger Buddies IP standards, brand guidelines and approval processes with Mandai X (MX).
• Coordinate IP submissions, feedback cycles, and approvals to ensure timely delivery.
• Collaborate with Education, Operations, Marketing, Licensing, Communications and Commercial teams to ensure alignment.

Skills

Stakeholder management

Budget management

IP knowledge

Team collaboration

Detail orientation

Creativity balancing with operations

Education

Bachelor Degree

Diploma

Job description

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Job Duties and Responsibilities:

This role is responsible for the development, and delivery of engaging content and experiences for children aged 3–12, with a primary focus on Ranger Buddies, Ranger Buddies Quest, Curiosity Cove, and other kid-centric experiences in Mandai Precinct (e.g. KidzWorld).

The role supports Mandai’s mission of inspiring conservation through play and storytelling, while ensuring content is operationally viable, commercially sound, and aligned with IP standards.

This position works closely with internal stakeholders, including Mandai X (MX), to manage IP requirements, budgets, and royalties, and plays a key role in executing approved strategies rather than setting overall direction.

Content Development, Planning & Programming

• Develop, and refresh Ranger Buddies content, including Ranger Buddies Quest, ensuring relevance, engagement, and age appropriateness for children aged 3–12.
• Support the design and execution of content and experiences within Curiosity Cove, KidzWorld, and other child-focused indoor attractions.
• Translate approved concepts and creative direction into practical, executable programmes that balance storytelling, learning, and fun.
• Work with Education, Operations, and Creative teams to ensure content is accurate, engaging, and operationally feasible.

IP & Stakeholder Management

• Work closely with Mandai X (MX) to manage Ranger Buddies IP standards, brand guidelines, and approval processes
• Coordinate IP submissions, feedback cycles, and approvals to ensure timely delivery of content and experiences
• Collaborate with internal stakeholders including Education, Operations, Marketing, Licensing, Communications, and Commercial teams to ensure alignment across planning and execution

Programme Delivery & Continuous Improvement

• Manage the end-to-end delivery of approved programmes, from planning and coordination through to execution and post-implementation review
• Review guest and operational feedback to support continuous improvement and refinement of content and experiences

Collaboration & Capability Building

• Support cross-functional initiatives to enhance guest engagement, repeat visitation and ancillary revenue opportunities through content and programming
• Contribute ideas and recommendations to support longer-term content planning under the guidance of senior leadership

Job Requirements:

• Diploma or Bachelor Degree in Business, Marketing, Arts, Education, Hospitality, or a related discipline
• At least 5 years of relevant experience with demonstrated ownership of children programmes or IP-based content
• Experience working with licensed IPs, brand guidelines or structured approval processes is preferred
• Good financial acumen with experience in budget tracking, cost control or royalty management
• Experience in children’s attractions, family entertainment, museums or education-based environment is an advantage
• Collaborative and influential and able to work effectively across diverse stakeholder groups
• Detail-oriented yet able to think holistically, ensuring hight standards in content quality and guest experience.
• Able to balance between creativity with operational and commercial realities.