Social Media Growth Lead: Content, Creatives & Ads

EQUE PTE. LTD.; Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

EQUE PTE. LTD. is seeking a dynamic Social Media Content Specialist in Singapore to own publishing schedules, craft engaging brand voice, and lead cross-platform campaigns.

You will develop calendars aligned with product launches and major brand moments, while producing high-quality videos, graphics, and copy that convert. You will stay ahead of trends, analyze performance data, and optimize campaigns across Meta and Google, collaborating with designers and marketers to deliver cohesive,

Qualifications

• Diploma or higher is required.
• Digital native with strong storytelling and copywriting.
• Proficient in CapCut, Canva or Adobe Creative Suite.
• Solid understanding of social media algorithms and analytics.
• Up-to-date with current platform trends and formats.

Responsibilities

• Own publishing schedules and maintain brand voice across Instagram, TikTok, LinkedIn and Facebook.
• Develop content calendars aligned with product launches and seasonal moments.
• Shoot and edit short-form vertical videos, design graphics, and write high-converting copy.
• Craft bold captions, scripts and hooks reflecting the brand personality.
• Stay ahead of trends and apply new formats creatively with commercial intent.
• Analyze platform analytics and translate data into actionable content strategies.
• Plan and execute paid campaigns across Meta and Google, optimizing ROI.
• Collaborate with designers, videographers and marketing teams for cohesive campaigns.

Skills

Copywriting

Social media strategy

Video editing

Graphic design

Analytics

Education

Diploma or higher

Tools

CapCut

Canva

Adobe Creative Suite

Job description

EQUE PTE. LTD. is seeking a dynamic Social Media Content Specialist in Singapore to own publishing schedules, craft engaging brand voice, and lead cross-platform campaigns.

You will develop calendars aligned with product launches and major brand moments, while producing high-quality videos, graphics, and copy that convert. You will stay ahead of trends, analyze performance data, and optimize campaigns across Meta and Google, collaborating with designers and marketers to deliver cohesive,