Social Media & Content Manager

Carlsberg Group; Solna kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Carlsberg Sweden is seeking a Social Media & Content Manager to lead content across Instagram, YouTube, Facebook, TikTok, and more. You will own the content calendar, create engaging copy and visuals, and analyze performance to optimize impact, collaborating with Brand Managers and the Head of Media.

You’ll turn insights into action, maintain brand voice, and stay ahead of trends, while using AI tools and editing software to produce on-brand content that resonates with Swedish and

Qualifications

• 2–4 years hands-on experience in social media marketing.
• Fluent in Swedish and English with strong writing skills.
• Strategic and data-driven, creative in execution.

Responsibilities

• Own the content calendar and publishing across platforms.
• Plan and create engaging content in line with brand voice.
• Use social media tools and analytics to optimize performance.
• Track trends and audience behavior to improve reach.
• Lead community management and follower engagement.
• Collaborate with internal teams on messaging and campaigns.
• Utilize AI tools and editing software to produce on-brand content.

Skills

Content creation

Social media marketing

Data analysis

Copywriting

Photo/video editing

Education

Relevant academic background

Tools

Meta Business Manager

Google Analytics

Adobe Creative Suite

Canva

Job description

Plats:

Solna, SE

Social Media & Content Manager

Are you passionate about creating meaningful engagement and building strong brands in the digital space? Do you thrive in a fast-moving environment where creativity meets data? AtCarlsberg Sweden, we’re looking for aSocial Media & Content Managerwho can turn insights into action and brand values into social buzz.

About the Role

In this role, you will be responsible for theoperational management and content production of our social media channelsacross several brands within Carlsberg Sweden’s portfolio. Working closely with the Head of Media and Brand Managers, you will create and execute content strategies that enhance brand visibility, engagement, and relevance in the ever-evolving social landscape.

You will be one in our team as the go-to expert for social media — from content planning and creation, to data analysis and community engagement. You’ll ensure our brands stay culturally relevant, trend-aware, and authentic to consumers.

Key Responsibilities

• Own thecontent calendarand drive proactive publishing across platforms (Instagram, YouTube, Facebook, TikTok, Snapchat, etc.)
• Plan andcreate engaging content(copy, image, and video) in line with brand strategy and tone of voice
• Usesocial media management toolsand analytics platforms (Meta Business Manager, Google Analytics, etc.) to analyze performance and continuously optimize
• Track platform trends, features, and audience behavior to improve reach and relevance
• Leadcommunity managementby listening, responding, and actively engaging with followers
• Collaborate cross-functionally with internal teams to align messaging and campaign execution
• Utilize AI tools and editing software (e.g. Adobe Creative Suite, Canva, etc.) to produce impactful, on-brand content

Who You Are

• You have a relevant academic background and2–4 years of hands‑on experiencein social media marketing
• Fluent inSwedish and English, with excellent writing and communication skills
• Strategic and data-driven, yet highly creative—you know how tocapture attention and build engagement
• Strong understanding of social platforms, algorithms, and best practices
• Skilled in content creation, including basicphoto/video editing
• Passionate about new technology and tools—you're always testing and learning the next big thing
• Open, collaborative, unpretentious—you believe great work happens when we challenge each other respectfully

Why Carlsberg?

Carlsberg Sweden is one of the country’s most iconic beverage companies, with over 50 brands including Falcon, Carlsberg, Eriksberg, Ramlösa, Festis, Somersby, and Pepsi. As part of the Carlsberg Group, with over 40,000 employees, you'll have the opportunity to grow in an international environment where both local and global perspectives matter.

At Carlsberg, we believe in Growth Culture–a culture driven by positive energy, empathy, and a strong focus on the consumer. We make quick decisions to drive change and improvement, always while maintaining high quality. Here, you’ll have the opportunity to thrive in a dynamic and supportive environment where each individual’s growth is valued. We lift each other up to reach our full potential, and together, we brew for a better today and tomorrow.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.