Social Media & Content Lead: Data-Driven Brand Engagement

Carlsberg Group; Solna kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Carlsberg Sweden is seeking a Social Media & Content Manager to lead content across Instagram, YouTube, Facebook, TikTok, and more. You will own the content calendar, create engaging copy and visuals, and analyze performance to optimize impact, collaborating with Brand Managers and the Head of Media.

You’ll turn insights into action, maintain brand voice, and stay ahead of trends, while using AI tools and editing software to produce on-brand content that resonates with Swedish and

Qualifications

• 2–4 years hands-on experience in social media marketing.
• Fluent in Swedish and English with strong writing skills.
• Strategic and data-driven, creative in execution.

Responsibilities

• Own the content calendar and publishing across platforms.
• Plan and create engaging content in line with brand voice.
• Use social media tools and analytics to optimize performance.
• Track trends and audience behavior to improve reach.
• Lead community management and follower engagement.
• Collaborate with internal teams on messaging and campaigns.
• Utilize AI tools and editing software to produce on-brand content.

Skills

Content creation

Social media marketing

Data analysis

Copywriting

Photo/video editing

Education

Relevant academic background

Tools

Meta Business Manager

Google Analytics

Adobe Creative Suite

Canva

Job description

Carlsberg Sweden is seeking a Social Media & Content Manager to lead content across Instagram, YouTube, Facebook, TikTok, and more. You will own the content calendar, create engaging copy and visuals, and analyze performance to optimize impact, collaborating with Brand Managers and the Head of Media.

You’ll turn insights into action, maintain brand voice, and stay ahead of trends, while using AI tools and editing software to produce on-brand content that resonates with Swedish and