Paid Social Manager

Publicis Media Sweden AB; Stockholms kommun; Hybrid; SEK 420,000 - 600,000; Full time

Benefits offered by this job

Local and Global opportunities through

Global AI learning platform with +30, 

Flexible Ways of Working

Work Your World six weeks a year

Mental Health initiatives

Job summary

Publicis Sweden AB is looking for a Paid Social Manager to join our Stockholm team. You will work with project managers to run campaigns across Facebook, Instagram, Snapchat, TikTok and more, driving performance and strategic recommendations.

You will plan, purchase, optimize and report on campaigns for large global accounts, building feeds and leveraging self-service tools. A marketing background and proven paid social experience are required, with a collaborative mindset and strong

Qualifications

• Academic or relevant post‑secondary education in marketing.
• Proven experience in paid social media, agency or client side.
• Customer-focused with campaigns aligned to audience needs.
• Strong written and verbal communication for client interaction.
• Curiosity to stay updated on trends and industry changes.
• Collaborative mindset with team and clients.
• Familiarity with Smartly platform is a plus.

Responsibilities

• Plan, purchase, optimize, and report on social media campaigns.
• Develop and implement strategies across social media platforms.
• Create tactical and dynamic campaign recommendations for paid social media.
• Plan and manage campaigns for larger global accounts with reporting.
• Utilize self-service tools for purchasing, optimization and campaign management.
• Build and maintain dynamic feeds and analyze campaign results.

Skills

Paid social media experience

Customer-focused

Strong communication

Industry trend awareness

Problem-solving

Collaborative team player

Education

Marketing education

Tools

Smartly platform

Job description

Social media manager/Social media specialist

Kommun: Stockholm

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.

At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan – Odenplan and Upplandsgatan – and offer a flexible work policy.

We are currently looking for a Paid Social Manager to join our team. In this role, you will work alongside project managers to execute impactful campaigns across various social media channels, including Facebook, Instagram, Snapchat, TikTok, Pinterest, and others.

Your responsibilities will include ongoing social media purchasing, from strategizing and providing recommendations to setting up campaigns, optimizing them, analyzing their performance, and reporting on them. You will also be responsible for the following:

• Dynamic advertising and social commerce
• Developing and implementing strategies across social media platforms
• Designing dynamic campaign strategies for our clients
• Creating tactical and dynamic campaign recommendations for paid social media
• Planning, purchasing, optimizing, and continually reporting on social media campaigns, primarily for larger global accounts
• Managing campaigns using self-service tools for purchasing, optimization, and campaign management
• Building and maintaining dynamic feeds
• Analyzing and evaluating campaign results based on predefined goals
• Performing various administration tasks related to campaigns and customer work

Skills and qualifications required for this position include:

• Academic or relevant post‑secondary education in marketing
• Proven experience in paid social media, whether on the agency or client side
• A customer‑focused approach, ensuring that ad campaigns align with the target audience's needs and interests
• Strong written and verbal communication skills for client interaction, reporting, and team collaboration
• A natural curiosity to stay updated on social media trends and industry changes
• The ability to identify issues with ad campaigns and recommend solutions promptly
• A collaborative mindset, working effectively with a team, clients, and other marketing professionals
• Proficiency in the Smartly platform is a plus

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

• Local and Global opportunities through the Power Of One.
• Personal and Professional Learning Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
• Flexible Ways of Working We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
• Work Your World For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
• Mental Health The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well‑being of our employees.

11322 Stockholm

Stockholms Kommun