Digital Marketing Deployment Manager

BAT Sweden Malmö Office; Malmö kommun; On-site; SEK 613,800 - 837,000; Full time

Benefits offered by this job

Market leading annual performance bonus

Diverse health plans

Transportation support

Flexible holiday plan

Job summary

BAT Sweden Malmö Office is offering an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö. This role involves developing and implementing digital marketing strategies while managing a team and collaborating across stakeholders.

You will play a crucial role in enhancing consumer acquisition and optimization of digital presence for the company's leading brands. Excellent career and personal development opportunities await you in an inclusive working environment.

Qualifications

• 5+ years of experience in a similar role, preferably from the FMCG industry.
• Proven experience in delivering marketing activation through digital channels.
• Experience managing multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement channel business plans to drive acquisition.
• Build strong partnerships to optimize consumer journey.
• Lead internal and external stakeholders for marketing campaign deployment.

Skills

Digital marketing strategy

E-commerce management

CRM optimization

Team leadership

Stakeholder management

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö

Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands.

As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns.

BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.

Your key responsibilities will include:

• Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention.
• Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners.
• Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working.
• Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
• Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
• Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence.
• Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 5+ years of experience from a similar role, preferably from the FMCG industry
• Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels.
• Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
• Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
• Proven team management experience and cross-functional leadership
• Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
• Experience briefing, managing and challenging creative, media and execution agencies
• Full professional proficiency in English; Swedish is an advantage
• Go-to attitude that thrives in a cross-matrix organization.

What we offer you?

• We offer a market leading annual performance bonus
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

British American Tobacco Sweden AB