Communications Manager

Red Bull; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Job summary

Red Bull Sweden AB is seeking a Communications Manager to shape how the brand speaks to athletes, events and campaigns. You will develop strategies, lead creative campaigns, and coordinate across Brand Marketing, Content, Social Media, Events and Sports Marketing to turn product launches into cultural conversations.

You will build talkable ideas that resonate with media and consumers, manage projects across multiple teams, and measure impact to keep Red Bull at the center of popular culture.

Qualifications

• 5+ years of experience within Communications, PR, Brand Marketing or Creative Marketing.
• Proven experience developing communication strategies and creative campaigns for consumer brands, products or services.
• Experience launching products, seasonal campaigns or consumer-facing initiatives is highly valued.
• Strong understanding of how earned media, creator marketing, social media and brand communications reinforce each other.
• Excellent storytelling skills with the ability to identify communication opportunities that resonate with media and consumers.
• Experience leading cross-functional projects involving multiple stakeholders.
• Fluent in Swedish and English, both written and spoken.

Responsibilities

• Creative Brand Communications: develop 360 concepts and activations for product launches, seasonal editions and strategic marketing initiatives.
• Creating Talkability: identify moments that make Red Bull impossible to ignore.
• Story Development: uncover compelling stories that inspire people to live life to the fullest.
• Project Leadership: lead communication across multiple projects with clear milestones and timelines.
• Media & Creator Partnerships: build and maintain relationships with journalists, creators and media partners.
• Cultural Relevance: stay close to culture and identify opportunities for authentic involvement.

Skills

Storytelling

Project leadership

Media relations

Cross-functional collaboration

Creative marketing

Job description

Overview

Do you want to work with one of the world's most influential brands? On a global company powered by ambitious people with a can-do attitude? Then you might be the person we're looking for.

As Communications Manager, your mission is to make people talk about Red Bull. You will develop communication strategies and creative campaigns that turn Red Bull's athletes, events, partnerships and product launches into cultural conversations. Working across Earned, Managed and Owned channels, you'll combine storytelling, creativity and media expertise to build brand love and create ideas that people genuinely want to share.

This role has a strong focus on creative brand communications, including new product launches, seasonal editions and consumer campaigns. Working closely with Brand Marketing, you'll help transform business objectives and product launches into communication ideas that activate creators, media, consumers and our own channels.

You will also play an important role in developing communication around our initiatives within sports & fitness, creating integrated campaigns that generate earned attention and inspire audiences.

You’ll work cross-functionally with Brand Marketing, Content, Social Media, Events and Sports Marketing, acting as project lead for communication plans that bring Red Bull’s biggest ideas to life.

Selection and interviews are ongoing - the last day for applications is the 30th of August. Due to summer holidays, response time may be longer than usual. We will get back as soon as possible and appreciate your patience.

Responsibilities

Creative Brand Communications: You believe great communication starts with great ideas. Working closely with Brand Marketing, On-Premise and Off-Premise, you\'ll help develop creative 360 concepts and activations for new product launches, seasonal editions and strategic marketing initiatives. You know how to transform a product launch into something people want to experience, talk about and share. You\'re constantly looking for unexpected ways to activate creators, media, consumers and social platforms around Red Bull's products and campaigns.

Creating Talkability: You have an instinct for what makes people stop scrolling, journalists pick up the phone and creators want to participate. You understand how cultural relevance, creativity and storytelling come together to generate attention. You know how to identify or create the moments that make Red Bull impossible to ignore.

Story Development: You know how to uncover compelling stories that inspire people to live life to the fullest while authentically integrating both brand and product. You translate marketing initiatives into engaging communication concepts across earned, owned and managed channels, always searching for the strongest story angle.

Project Leadership: You\'ll act as the communication lead across multiple projects, coordinating stakeholders from idea through execution. Working closely with experts across Content, Social Media, Brand Marketing, Sports Marketing and Events, you\'ll build communication plans that are clear, ambitious and measurable. You establish key milestones, manage timelines and ensure communication remains aligned across every touchpoint.

Media & Creator Partnerships: Relationships matter. You\'ll build and maintain strong partnerships with journalists, creators, production partners and media companies to maximize the impact of Red Bull\'s initiatives. You understand how earned media, creator collaborations and social-first content work together to create stronger communication than any single channel can achieve on its own. You\'ll also monitor communication performance and continuously optimize plans based on insights and results.

Cultural Relevance: You stay close to what\'s happening in culture. Whether it\'s sport, fitness, gaming, creators or emerging consumer trends, you\'re constantly identifying opportunities where Red Bull can authentically become part of the conversation. You understand how culture evolves—and how brands can contribute in meaningful and unexpected ways.

Your areas of knowledge and expertise that matter most for this role

• 5+ years of experience within Communications, PR, Brand Marketing or Creative Marketing, either client-side or agency-side.
• Proven experience developing communication strategies and creative campaigns for consumer brands, products or services.
• Experience launching products, seasonal campaigns or consumer-facing initiatives is highly valued.
• Strong understanding of how earned media, creator marketing, social media and brand communications reinforce each other.
• Excellent storytelling skills with the ability to identify communication opportunities that resonate with both media and consumers.
• Experience leading cross-functional projects involving multiple stakeholders.
• Strong understanding of the Swedish media landscape and today\'s digital communication ecosystem.
• Experience from FMCG, hospitality, lifestyle, retail, consumer brands or other fast-moving industries where creativity is essential to stand out is considered a strong advantage.
• Curious, proactive and highly creative, with a passion for developing ideas — not just communicating them.
• Excellent project management and stakeholder management skills.
• Fluent in Swedish and English, both written and spoken.

Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.