Brand Manager

Aliassmith AB; Stockholms kommun; On-site; SEK 550,000 - 750,000; Full time

Benefits offered by this job

Competitive salary package

Variable compensation tied to results

International travel opportunities

25 days vacation

Job summary

Aliassmith AB is seeking a Brand Manager in Stockholm. This role involves building and executing brand plans for premium spirits across multiple markets and managing relationships with producers.

The ideal candidate has 5–8 years of experience in brand management, a strong understanding of the spirits industry, and is fluent in English and Spanish. The position offers a competitive salary, 25 vacation days, and international travel opportunities.

Qualifications

• 5–8 years of experience in brand management within spirits or premium beverages.
• Experience managing budgets and results simultaneously.
• Understanding of distribution structures and the importer/distributor model.

Responsibilities

• Build and execute brand plans for premium spirits across global markets.
• Own the relationship between AliasSmith and producer partners.
• Translate producer investment into measurable commercial outcomes.

Skills

Brand management

Trade marketing

Cross-functional collaboration

Strong communication

Stakeholder engagement

Curiosity and drive

English and Spanish fluency

Job description

Are you passionate about building brands, creating meaningful relationships, and driving commercial growth in the premium beverage industry?

We’re looking for a Brand Manager to join our team in Stockholm.

In this dynamic role, you’ll combine strategic thinking with hands‑on execution to strengthen our brands across multiple European markets. You’ll work closely with our teams in Mexico and Europe.

What the role looks like

• Build and execute brand plans for a portfolio of premium spirits across global markets
• Own the relationship between AliasSmith and our producer partners on all things brand — communication, reporting, investment decisions, activation planning
• Create the bridge between brand strategy and commercial execution — making sure our sales team (KAMs) is equipped, trained, and aligned with each brand's priorities
• Translate producer investment into measurable commercial outcomes: volume growth, depletion rates, and market presence
• Develop and improve our internal brand management frameworks and processes
• Travel to key markets to support activations, distributor relationships, and producer visits

What we are looking for

You have 5–8 years of experience in brand management within spirits, premium beverages, or FMCG. You know what a brand plan looks like in practice, not just on paper. You have managed budgets, relationships, and results simultaneously.

• Solid experience in brand management or trade marketing within the spirits, beer, wine, or premium FMCG sector
• Understanding of distribution structures and the importer/distributor model — you know the difference between working for a producer and working for a distributor, and ideally you've done both
• Proven ability to work cross‑functionally and influence without formal authority — you get results through people, not hierarchy
• Strong communicator: with partners, with internal teams, and with commercial stakeholders at all levels
• Comfortable building from scratch — you don't need a perfect process to exist before you start
• English and Spanish (working language)
• Experience with Systembolaget, on‑trade/off‑trade Nordic dynamics, or European distributor markets is valued but not mandatory

What matters most to us beyond the CV:

You are curious, commercially driven, and relentless about follow‑through. You see a brand plan as a living document, not a presentation that gets archived. You push for results but bring people with you. You thrive in ambiguity and find structure where others see chaos.

What we offer

• A role with real scope and real impact from day one — you will own your portfolio, not assist someone else's
• Direct access to a management team and founders who are genuinely invested in your growth
• A competitive salary package including variable compensation tied to results
• 25 days vacation + Swedish statutory benefits
• International travel as a structural part of the role — European markets, Mexico, and global partner visits
• A clear path toward expanded scope and leadership responsibility as the company grows
• The chance to build your career in one of the most interesting and fastest‑growing categories in global spirits: premium Mexican spirits

Location & Travel

• Based in Stockholm, Sweden
• Willingness to travel 2–3 times per month, depending on business needs.